Rehab Enters Bodycare

British beauty brand Rehab has officially expanded beyond haircare with the launch of Retreat, a seven-piece bodycare collection featuring cleansers, exfoliators, oils, and moisturisers.

Founded in 2022 by long-time friends Vicky Ellis and Anastasia Tozer, Rehab is known for its innovative, eco-conscious formulas designed to target everyday hair concerns, often delivered in clever, capsule-based formats to preserve potency. The brand offers cruelty-free, vegan products that fit seamlessly into modern routines, with bestsellers including the Dose 1.0 Hair Oil, Hair Perfume, and Essential Dry Shampoo.

In 2023, reality TV star Stacey Solomon joined the brand as an investor and partner, accelerating Rehab’s retail expansion across Selfridges, Boots, and Sainsbury’s. Most recently, the brand was named the UK’s fastest-growing beauty brand — and second fastest-growing brand overall — in the FEBE 100.

“Expanding into bath and body is a pivotal moment for Rehab,” Ellis told BeautyNewsDaily. “It’s a natural evolution of our mission to deliver transformative, ritual-led self-care beyond just hair.” Tozer added, “This new category allows us to bring our results-driven ethos and sensorial luxury into every part of the daily routine. We’re proud to bring true innovation to the space, underpinned by patent-pending technology that sets a new standard for performance-led body care.”

The hero of the collection is the Retreat Dose Hydrate Body Oil, which adapts the brand’s bestselling capsule oil format for the body. Developed in collaboration with skincare experts, each capsule delivers a nourishing blend of grapeseed, sweet almond, jojoba, and marula oils to hydrate, firm, and support the skin barrier.

The other products making up the Retreat collection include:

Body Milk: a replenishing lotion powered by humectants and hyaluronic acid to lock in hydration, ceramides to strengthen the barrier, and bifida ferment filtrate to support the microbiome. Plant-based actives soothe and soften for healthier, more radiant skin.
Body Wash Sheets: building on Rehab’s award-winning, zero-waste shampoo and conditioner sheets, these innovative dissolvable sheets lather into a creamy cleanse on contact with water. Hyaluronic acid, pro-vitamin B5, and glycerin hydrate and soften, while vitamin C, niacinamide, and papaya extract help brighten and even tone.
Scalp & Body Scrub: a dual-use, pre-dosed exfoliator formulated with sugar and sea salt crystals to polish skin and remove buildup, alongside coconut oil, shea butter, and hyaluronic acid to leave skin soft and nourished. When used on the scalp, it helps clear excess oil and supports healthy growth; when used on the body, it boosts radiance and smoothness.
Bath & Shower Milk: a luxurious, oil-infused cleanser that transforms into a creamy lather to gently cleanse without stripping the skin. Jojoba, macadamia, and camellia oils — combined with shea butter and vitamin E — help protect and deeply nourish.
Under Eye Patches: a set of five cooling hydrogel patches to revive tired under-eyes. Caffeine reduces puffiness, antioxidant extracts combat dullness, and hydration boosters restore moisture for a brighter, smoother appearance.
Body Brush: a bamboo-based dry brush featuring medium, vegan bristles and built-in massage nodes. Designed to exfoliate and stimulate circulation, it improves texture and tone to reveal firmer, glowing skin.

The Retreat bodycare collection is available now from rehabyourhair.com, shipping to both the UK and US, with prices ranging from £16 to £28 ($23 to $39).