Smuuti Skin Brings Its Smoothie-Inspired Skincare to the UK

Smuuti Skin, the fruity K-beauty brand known for its playful packaging and smoothie-inspired formulas, has arrived in the UK, available exclusively at Superdrug.

Founded by Finnish entrepreneur Jenni Ahokas, the brand has been quietly gaining momentum across Europe since it launched in 2023. It was born from a simple mission to make high-quality Korean cosmetics accessible to all — an ethos that’s resonated with Gen Z fans seeking skincare that’s effective, affordable, and uncomplicated.

“We created Smuuti to make skincare joyful, simple, and effective, with a touch of fun,” says Jenni Ahokas, CEO of Smuuti Skin. “We’re passionate about making high-quality routines accessible, especially for younger skin. We’re so excited to partner with Superdrug and bring the Smuuti Skin experience to the UK.”

Smuuti launches with three core collections, each designed to target a specific skin concern.

Watermelon Dew is your shortcut to plump, dewy skin. The range features watermelon extract — a staple of Korean skincare, rich in vitamins A, B, and C, amino acids, and antioxidants — to soothe, brighten, and smooth. It’s combined with a triple-weight hyaluronic acid complex for deep hydration, 2% niacinamide to even tone, and glycerin to support the skin barrier. Lightweight, glow-boosting, and non-irritating, it’s made to refresh skin morning and night.

Formulated to comfort and strengthen, Peach Barrier is designed to support skin that’s dry, sensitive, or easily irritated. It blends peach extract, peach-derived ceramides, 2% niacinamide, and squalane to replenish moisture, enhance glow, and reinforce the skin’s natural defences. Rich in vitamins A, B, and C, as well as antioxidant lycopene, it helps brighten and condition the skin. Ceramides work to fortify the barrier and lock in hydration, while squalane nourishes and supports long-term skin health.

Kiwi Clear delivers gentle, multi-level exfoliation for blemish-prone skin. At its core is kiwi extract, which contains vitamin C, vitamin E, and actinidin — a natural enzyme that dissolves dead skin cells without irritation. A blend of AHAs, BHAs, and PHAs works to smooth texture, unclog pores, and support cell renewal, while a fruit acid complex made from five plant-based AHAs helps maintain a balanced, even-toned complexion.

All Smuuti Skin products are vegan, cruelty-free, and made without known irritants like alcohol, fragrance, or sulfates. Designed in Finland and manufactured in South Korea, the brand blends K-beauty innovation with a Scandinavian approach to simplicity and performance.

The Watermelon Dew range is available now in selected Superdrug stores and online at superdrug.com. The Kiwi Clear and Peach Barrier collections are available via the Smuuti Skin UK TikTok Shop. A US launch has not yet been announced.