Soko Glam Launches Space NK Shop-in-Shop Concept
Space NK is set to bring some of Korea’s most coveted beauty brands to the UK with a new shop-in-shop concept in partnership with K-Beauty authority Soko Glam. Launching on 12 August 2025, the collaboration will unveil a specially curated Soko Glam Best of K-Beauty Edit across 30 Space NK stores and online, marking the US-based brand’s first-ever brick-and-mortar presence in the UK.
“With the rise of Korean beauty worldwide, we’re thrilled to bring our curation to the UK through a partner who shares our values,” said Charlotte Cho, Soko Glam co-founder. “Space NK’s commitment to thoughtful curation, deep product education, and community-building mirrors everything we believe in at Soko Glam. We’re excited and thankful for Space NK’s trust in Soko Glam as we bring forward some of our most-loved Korean brands and best-selling Korean beauty products that our community has embraced for years.”
With a focus on quality, education, and discovery, the collaboration will bring a handpicked selection of nine Korean brands in-store, blending skin-first innovation with expert guidance. “This partnership marks a significant evolution in our skincare offering. Soko Glam is the leading online destination for Korean beauty in the US, and we’re thrilled to become its bricks-and-mortar home in the UK,” said Sophie Wayman, Space NK’s Category Director for Skincare. “Our customers can now explore a tightly curated lineup of K-Beauty favourites by product type to build the perfect Korean routine — with guidance, quality, and experience at the core.”
The line-up will span seven skincare brands that exemplify Korea’s skin-first innovation, including Neogen, Then I Met You, Some By Mi, Acwell, Chasin’ Rabbits, Skin1004, and Lagom. And, for the first time, Korean makeup will also enter the Space NK portfolio, with two of the most popular K-Beauty colour cosmetics brands, rom&nd and Dasique, making their UK retail debut.
Hero products within the lineup will include Neogen’s Real Fresh Foam Green Tea Soothing Bio-Cleanser, Then I Met You’s Living Cleansing Balm, Some By Mi’s Miracle Clear Pads, Skin1004’s Madagascar Centella Hyalu-Cica Water-Fit Sun Serum, and Dasique’s Souffle Color Pots.
The arrival of Soko Glam builds on Space NK’s growing success with K-Beauty brands, including Laneige, Dr. Jart+, Erborian, and Innisfree, and comes in the wake of the retailer’s recent acquisition by Ulta Beauty for an undisclosed sum. “We’ve taken our time with this move, not because we weren’t excited — but because we wanted to do it right,” Wayman added. “K-Beauty isn’t a trend. It’s a beauty philosophy rooted in innovation and long-term results. Soko Glam shares our customer-first approach, and we trust their deep knowledge of the space. This partnership gives us the agility and authenticity we need to truly represent what K-Beauty has to offer.”
The Soko Glam Best of K-Beauty Edit will be available from select Space NK stores and online at spacenk.com. Both UK and US customers can shop the full Soko Glam offering at sokoglam.com.