Sonni Launches with Skincare Designed for Life in the Sun

Sonni is the latest brand to enter the skincare market, and it’s bringing targeted products designed exclusively for life in the sun.

The brand launches with the ambitious aim of rebranding mineral sunscreen — promising to improve elements that have long kept it from daily use, including texture, finish, and feel. “We’re on a mission to change how people see suncare — from something you have to do to something you want to do,” said Megan Black, founder and CEO of Sonni. “For too long, mineral SPF has come with trade-offs, including heavy textures, chalky finishes, and products people didn’t enjoy. Sonni is redefining that with prestige mineral-based SPF formulas that layer seamlessly and feel like skincare, so daily sun protection becomes second nature.”

Sonni’s formulations are powered by dermatologist-tested and FDA-approved advanced zinc technology, which is free of the white cast that has plagued the mineral sunscreen category. Unlike traditional sunscreens made with zinc powder, Sonni uses elemental zinc and titanium, producing more potent mineral oxides during manufacturing. This enables higher protection with less material, delivering more seamless, broad-spectrum protection across all skin tones.

Skincare actives, such as niacinamide, hyaluronic acid, and squalane, are also infused in the formulas to hydrate, nourish, and strengthen the skin barrier. “We built Sonni as a complete system that truly works for everyone,” said Eliana Field-Marsham, co-founder and COO of Sonni. “Our formulas are designed to blend in across all skin tones and genders, feel good on every skin type, and create a daily rhythm that protects and restores skin from sun-up to sun-down.”

Sonni debuts with four products:

• SunDay Mineral Serum SPF 50+ ($42): A fast-absorbing serum rich in zinc and niacinamide to hydrate, strengthen, and protect skin.
• SunDay Invisible Defense SPF 40+ ($40): A daily moisturiser with hyaluronic acid and squalane to smooth and hydrate.
• SunDay Body Balm SPF 40+ ($38): An everyday body balm infused with squalane, oat extract, and bisabolol for all-over comfort and protection.
• SunDown Restoration Sheet Mask ($26 for 4-pack): An electrolyte recovery mask with magnesium PCA and coconut water to cool, replenish, and restore post-sun skin.

Sonni is now available online at sonniskin.com, currently shipping exclusively within the US.