Stripes Beauty Lands at Ulta Beauty

Naomi Watts for Stripes Beauty

Stripes Beauty has officially launched at Ulta Beauty, significantly expanding its pro-ageing presence across the US. The brand is now available in select Wellness by Ulta Beauty boutiques nationwide, as well as online at ulta.com.

For Ulta Beauty, the partnership furthers its commitment to wellness as a distinct category, while for Stripes Beauty, it provides a huge platform for its solutions aimed at women navigating midlife, menopause, and healthy ageing — a demographic that, until recently, was overlooked by traditional beauty retail.

Founded by actress Naomi Watts in 2022, Stripes Beauty operates as a science-backed beauty and wellness lifestyle brand with a range of products that include supplements, skincare, haircare, and intimate wellness.

“We created Stripes Beauty to empower women during one of the most transformative stages of life, and to offer products that are indulgent, effective, and clinically backed,” says Watts. “I applaud Ulta Beauty for prioritizing wellness and building it out as a dedicated vertical — a strong and much-needed step for this community, particularly for midlife women seeking credible support for healthy aging and menopause-related concerns.”

Ulta Beauty’s Wellness by Ulta Beauty boutiques will introduce customers to a curated edit of Stripes Beauty’s bestsellers. The online offering will include the brand’s Rich & Tight Ultra Hydrating & Firming Peptide Body Butter, Full Monty Squalane Hydrating Vitamin C Body Oil, Vag Of Honor Hydrating Gel for Intimate Moisture, Oh My Glide Intimate Play Oil, Inside Addition Daily Menopause Symptom Support Probiotic Supplement + Vitamin Blend, and Dew as I Do Ectoine + Vitamin C Brightening & Hydrating Cream.

“We’re excited to welcome Stripes Beauty into our ecosystem, including our all-new Wellness by Ulta Beauty boutiques, as we continue to evolve Ulta Beauty into a trusted destination for women’s wellness,” says Laura Beres, Vice President of Wellness at Ulta Beauty. “This launch reinforces our commitment to clinically backed, purpose-driven brands and to supporting women with solutions that meet them at every stage of life.”

The full Stripes Beauty collection is available to shop online at stripesbeauty.com, with shipping offered exclusively within the US.

Subscribe to our newsletter

Our weekly beauty report delivered straight to your inbox.

Thanks

You are now subscribed to BeautyNewsDaily.

Something went wrong

We had an issue subscribing your email address. Please check your spelling and try again. If you still have an issue, please contact enquiries@beautynewsdaily.com.

Already subscribed

It appears you are already subscribed to our newsletter. If you are not receiving emails then please contact enquiries@beautynewsdaily.com.

By subscribing, you agree to our Privacy Policy and give your consent to receive BeautyNewsDaily emails. We won't share your data, and you can unsubscribe at any time.