Summer Fridays Secures Strategic Growth Investment

Summer Fridays, the clean, premium skincare and hybrid makeup brand, has announced a strategic growth investment from TSG Consumer Partners, a private equity firm whose past and present partner companies include Huda Beauty, IT Cosmetics, Pureology, Smashbox Cosmetics, and Vitaminwater. The brand’s co-founders, Marianna Hewitt and Lauren Ireland, will maintain a significant stake and continue to lead the company’s ambitious growth trajectory.

“Summer Fridays is truly one-of-a-kind in the beauty industry,” said Colin Welch, Managing Director and Head of New York and London Offices at TSG. “It is a lifestyle brand that has built unparalleled consumer love through a focus on gently effective, intuitive, and easy-to-use products. We are honored to partner with Marianna, Lauren and the entire Summer Fridays team to build upon the Company’s success and to help further expand the brand globally.”

Established in 2018, Summer Fridays initially launched as a skincare brand with its flagship product, the Jet Lag Mask — an award-winning hydrator that doubles as a mask and moisturizer. Since its launch, the American brand has expanded its range to include a variety of beauty essentials such as lip care, suncare, hybrid makeup, and body care. The new partnership with TSG Consumer Partners aims to bolster Summer Fridays’ growth efforts, while ensuring the integrity of its core brand and products remains intact. With TSG’s support, Summer Fridays is set to enhance its product offerings, strengthen its brand presence, and extend its market reach globally.

“We are thrilled to partner with TSG as we enter this new chapter of growth,” said Hewitt and Ireland. “TSG has an extensive record of growing consumer brands in beauty and can support our expansion with their digital, operational, and consumer insights capabilities. We look forward to accelerating our innovation and global distribution alongside a partner that shares our values and supports our commitment to delivering effortless, gentle options for our customers.”

The investment marks the exit of Prelude Growth Partners from Summer Fridays. During their partnership, Prelude Growth played a pivotal role in expanding the brand’s market presence. “It has been a truly special experience to partner so closely with Summer Fridays over the past five years,” said Alicia Sontag, Co-Founder and Managing Partner at Prelude Growth Partners. “We have been so proud to support Marianna and Lauren’s vision for their brand and to help support Summer Fridays’ growth in product offerings and expansion at Sephora. We look forward to seeing what they accomplish in this next stage of their journey.”

Summer Fridays now joins a handful of beauty brands that have secured investment this year. Ultra Violette secured $15 million AUD investment in January, Allies of Skin raised $20 million in March, KIKI World secured $7 million in April, and Luna Daily announced investment from Unilever Ventures in July.