By the Beach Launches

If applying SPF has ever felt like a chore, new suncare brand By the Beach is here to change things.

Founded by industry insiders Andrew Glass and Jessica McGratty-Singer, the brand aims to make SPF something people reach for with pleasure. “Sun protection should be something you crave, not just a necessity,” they explain. Their collection captures that feeling of being away, think glowing skin, warm air, and a carefree sense of calm, through light textures, skin-loving ingredients, and scents that recall a day by the water.

“By the Beach was born from a decade of traveling together for work, for fun, and for the love of sunny moments shared with family, friends, and colleagues,” said Glass and McGratty-Singer. “From the South of France to Miami, we’ve always been inspired by the colours, the scents, the food, and that carefree coastal energy that lingers long after the trip ends. We wanted to bottle that feeling — to create something that could transport you there every day. That’s why By the Beach turns the everyday into a beach day, sparking joy and nostalgia through our sensorial suncare creams and luminous SPF dry oils. We couldn’t be happier to share this dream with the world through our launch with Ulta Beauty!”

Made in Spain, the range combines science, nature, and a healthy dose of self-care. Every product provides broad-spectrum SPF 30 protection, layered with botanicals, vitamins, and antioxidants to keep skin hydrated and luminous.

The launch collection features eight essentials designed for both comfort and performance. It begins with two SPF 30 formulas available in different textures — a rich Face & Body Cream and a lightweight Body Dry Oil — giving you the choice between deep hydration or a silky, radiant finish. Both formulas are offered in three signature scents: Melon Daze, a fresh melon blend; Citrus Crush, an energising tangerine burst; and Candy Clouds, a softly sweet, cotton-candy twist.

For those who prefer something sheer, Never Seen SPF 30 Invisible Face & Body Cream melts into every skin tone without a trace, while Sea Pearl Sunglaze SPF 30 Face & Body Glaze delivers a dewy, glass-skin glow powered by sea-pearl extract and squalane.

By the Beach is available now at bythebeachsuncare.com, with prices ranging from £14 to £17 ($18–$22), and ships to both the UK and the US. In the US, the debut collection is also available at ulta.com.