Supergoop! Appoints Melis del Rey as CEO

Suncare brand Supergoop! has appointed Melis del Rey as its new Chief Executive Officer and Board Director, effective 8 December.

When Holly Thaggard launched Supergoop! in 2005, she set out to change the way people think about everyday sun protection. The brand quickly became known for its focus on clean, feel-good SPF formulas designed for daily wear — long before sunscreen became a mainstream beauty category.

Del Rey brings more than 20 years of experience across the global beauty and consumer goods sectors. Most recently, she served as General Manager of Amazon US Health and Beauty, where she oversaw a wide-scale transformation of the retailer’s beauty business. Before Amazon, del Rey spent over a decade at Procter & Gamble in marketing and sales leadership roles across its global beauty portfolio. She currently serves on the Board of Cosmetic Executive Women (CEW), the non-profit supporting women’s leadership across the beauty industry.

“Melis is a dynamic and visionary leader with a proven track record of building global brands, strengthening retail partnerships, and delivering exceptional consumer experiences,” said Edgar Huber, Chairman of the Board, Supergoop!. “Her innovative approach to brand building and deep expertise across beauty, e-commerce, and omnichannel strategy make her uniquely suited to lead Supergoop! into its next era of growth.”

“Supergoop! is one of those rare brands that defines a category rather than simply participating in it,” said del Rey. “The brand’s commitment to innovation, education, and joyful sun protection has already transformed how people think about SPF. I’m thrilled to help accelerate that momentum — expanding our impact, deepening consumer connection, and bringing Supergoop!’s mission into more routines around the world.”

Del Rey succeeds Gregory Polcer, who has served as Interim CEO since May 2025 and will continue on the Board of Directors. He will work with her closely throughout the transition.