Taylor Swift’s Favourite Viral Glitter Freckles Are Now at Sephora UK

Fazit, the viral makeup patch brand worn by Taylor Swift and Rita Ora, has officially launched in the UK, exclusively at Sephora.

Since launching in 2022, Fazit has become a go-to brand for event-ready makeup. Once known for its Ingrown Hair Bikini Patches, co-founders Aliett Buttelman and Nina LaBruna pivoted into colour cosmetics with a beauty-industry first: Makeup Patches. These patches tap into the massive faux-freckle trend without the need for messy broccoli techniques or, heaven forbid, sun damage.

Whether you’re looking for a natural sun-kissed speckle or a full festival-ready shimmer, Fazit is all about enhancing unique features, not hiding them. And now, with the brand officially landing at Sephora, Brits can finally get their hands on the viral patches, with no pricey shipping or suitcase smuggling required.

“There is no bigger milestone for a beauty founder than launching in Sephora,” says Buttelman. “It represents a level of brand validation, global reach, and retail excellence that you dream about from day one. We were especially drawn to Sephora UK’s strategy of opening stores in underserved beauty markets across suburban regions and major cities without a strong premium beauty presence. They are bringing a highly curated mix of newness and innovation to customers who are eager for discovery.”

Brits can now find the brand’s bestsellers in-store, including the Gold & Silver Glitter Freckle Patches, for that classic viral look; Rose Gold Stardust Speckles, for a softer, romantic shimmer; Golden Eye Speckles, for instant editorial eye makeup; and Gold Decolletage Patches, because your collarbones deserve attention too. Each Fazit design costs £14 ($16) for a pack of six.

“The UK audience is bold, expressive, and incredibly makeup-forward,” Buttelman explains. “There’s a cultural appreciation for individuality and statement beauty, which aligns perfectly with our brand. Seeing artists like Rita Ora wear Fazit multiple times reinforced that connection. The UK consumer isn’t afraid to stand out, and that’s exactly who we design for.”

The launch is already getting plenty of attention across Sephora stores. “Being at the store openings in Cardiff and Oxford was incredibly special for us,” Buttelman shares. “We met thousands of customers waiting in line and had the opportunity to introduce them to glitter freckle makeup patches in person. In the U.S., many consumers already know our story, so launching in the UK felt like introducing Fazit for the first time all over again. There was real excitement around experimentation and self-expression.”

Fazit is now available in-store at Sephora, as well as online at sephora.co.uk. US customers can shop the brand at fazitbeauty.com and revolve.com.