To My Ships Finds a Home at Liberty London

To My Ships, the premium personal care brand inspired by Homer’s The Iliad, has announced Liberty as its first-ever retail partner.

To mark its arrival, the British brand has unveiled an impressive installation at the heart of Liberty’s grand atrium. Showcasing its new Stand Up Bravely collection, the ground-floor display features elegant nods to ancient Greek architecture, offering an immersive introduction to the brand. Customers are invited to explore the products, sample formulations, and discover the story behind To My Ships.

With a 150-year legacy of being a destination for discovery, art, and craftsmanship, Liberty is a fitting launchpad for To My Ships. The iconic Great Marlborough Street store has long championed emerging beauty brands, many of which have gone on to become household names — a path To My Ships surely hopes to follow.

Founded in 2024, To My Ships is reimagining luxury in personal care through a fusion of sophisticated scent design and naturally derived ingredients. The brand is on a journey to elevate deodorant, approaching it with the traditions of haute perfumerie and a deep respect for skin and planet.

The new Stand Up Bravely collection features marjoram-infused formulations across four hero products: Hand & Body Wash, Spray-On Deodorant, Roll-On Deodorant, and Eau de Parfum. Each contains a fragrance composed of more than 99.67% naturally derived ingredients, with fresh, earthy notes of marjoram, bergamot, and cedarwood.

All but the Eau de Parfum are available with generously sized refills, reflecting the brand’s commitment to environmental responsibility and circularity. Housed in post-consumer recycled aluminium and glass, every product is designed to be refilled, reused, and ultimately recycled.

The installation will be on display until 25 May 2025, after which To My Ships will take up permanent residence in Liberty’s ground-floor Beauty Hall. UK customers can also shop the brand online at libertylondon.com, while US customers can find the full collection at tomyships.com.