Townhouse Just Dropped Its First-Ever Nail Polish Collection

When Townhouse opened its first salon in 2018, it redefined nail appointments with its luxe interior and elevated service. Now, having opened over 40 salons across the UK and US, the brand is becoming a fully-fledged beauty player with the launch of its first-ever nail polish range: The Flawless Collection.

“This launch represents so much more than product innovation — it’s the start of a new era for Townhouse,” says Townhouse founder and creative director Juanita Huber-Millet. “We’re redefining what it means to deliver a flawless experience, from the salon chair to your own home, and this is only the beginning.”

The Flawless Collection debuts with two ranges: Gel, for professional use, and Polish, for both professional and at-home use.

The Townhouse Flawless Gel is the brand’s proprietary professional gel colour, developed over nearly two years of formulation and in-salon testing. The result is a TPO-free, high-performance gel that promises up to three weeks of glossy, chip-free wear. As Huber-Millet explains, “Innovation should feel responsible. By removing TPO from our formulation, we wanted to set a new benchmark, one that prioritises both performance and peace of mind. You shouldn’t have to compromise to achieve a flawless finish.”

Each shade in the gel range — there are 73 in total — has been created under the direction of Huber-Millet, taking cues from Townhouse’s clean, fashion-forward aesthetic. The range also includes a flexible, strengthening base coat to reinforce the natural nail, helping prevent breakage and support healthier growth over time.

The Flawless Polish comes in 40 shades and has been formulated to deliver a gel-like, high-shine finish without the need for UV curing on a salon visit. When paired with the Extended Wear Topcoat, the polish can last up to 14 days. The formulas are 21-free, vegan, and cruelty-free, and are paired with an ergonomic curved brush designed to give a smoother, nail-hugging application.

“For me, polish should feel as luxurious as it looks. That glossy, refined finish is a Townhouse signature,” says Huber-Millet. “Even something as small as the curve of the brush makes a difference; it allows for a cleaner, closer application. It is your Townhouse-perfect finish, even at home, while maintaining a relentless commitment to removing toxic ingredients.”

The Flawless Polish range is now available in-salon and online, with prices starting at £12.50 ($15). UK customers can shop the polish at townhouse.co.uk, while those in the US need to visit townhousebeauty.com.