Tubby Todd Enters Target
Tubby Todd has landed its first national brick-and-mortar retail partner. The family-founded baby and toddler bodycare brand is now available at Target, rolling out to more than 1,100 stores across the US, as well as online at target.com.
Founded in 2014 by husband-and-wife team Brian Faulkner Williams and Andrea Faulkner Williams, Tubby Todd was created after the couple struggled to find products that worked for their own children’s dry, sensitive, and eczema-prone skin. The brand has since built a loyal following among parents looking for gentle formulas and simple routines.
“From day one, Tubby Todd has been shaped by parents — what they’re going through, what they’re searching for, and what they need to feel supported,” said Andrea Faulkner Williams. “Launching at Target is a meaningful milestone because it allows us to meet families where they already shop, with products they know and trust — and it helps more parents discover solutions for sensitive skin, right when they need them.”
The Target launch centres on a tight edit of the brand’s core products, led by the bestselling All Over Ointment. The formula, which contains 1% colloidal oatmeal, is approved by the National Eczema Association and is designed to help soothe irritation, support the skin barrier, and relieve dryness.
Also included in the lineup is the Hair + Body Wash, a mild, plant-based cleanser for daily use, and the Everyday Lotion, a lightweight moisturiser developed for sensitive skin. For nappy care, the Sweet Cheeks Diaper Paste Spray offers a spray-on alternative to traditional creams.
Completing the edit is the Bye Bye Cradle Cap, formulated with naturally derived pyrithione zinc alongside aloe vera leaf juice and olive fruit oil to help reduce flaking and irritation. The Regulars Bundle — a three-piece set combining the Hair + Body Wash, All Over Ointment, and Everyday Lotion — is also available.
The full Tubby Todd range is available online via tubbytodd.com and Amazon. The brand is not yet available in the UK.