Tursian: Legacy-Built Luxury Skincare
When skincare brand Tursian debuted earlier this year, it did so with the belief that luxury skincare must be clinically effective.
Founded in 2025 by Riyadh Swedaan, whose pharmaceutical background shapes the brand’s science-first ethos, Tursian distils years of industry experience and the influence of his late mentor and partner, beauty maverick Brandon Truaxe, into a tightly curated, clinically driven range.
Tursian blends advanced biotechnology with over 322 active ingredients, each chosen with performance in mind. “Your skin is an investment,” says Swedaan. “We prioritise efficacy, formulation technology, and robust clinical evidence — the things that truly matter.”
At the heart of many formulas lies nutrient-rich algae water, a mineral-packed hydrator that sets the stage for high-performance actives: peptides to stimulate collagen and elastin, plant stem cells to encourage repair and renewal, and bio-ferments to deliver potent compounds deep into the skin. Mushroom extracts calm and fortify, while ceramides restore resilience and lock in lasting moisture.
“My background in pharmaceuticals has always guided how I think about formulation,” says Swedaan. “Skincare should be intelligent, transparent, and help skin function better over time.” His approach reflects Truaxe’s uncompromising standards: “He taught me to question everything and never cut corners.”
The brand’s inaugural collection comprises cleansers, toners, serums, and targeted treatments — all third-party tested, cruelty-free, vegan, and formulated without ingredients the brand deems unnecessary or harmful. Hero products include:
- R1 Radiance Booster Gel Cleanser: a silky foaming wash formulated with Australian caviar lime extract for gentle exfoliation, gac fruit extract to hydrate, and vitamin C-rich lemon peel extract to brighten.
- P2 Hydration Activator Energising Toner: a deep-sea algae and heptapeptide mist that boosts hydration by 75% in 28 days.
- P3 Ultimate Hydration Serum Concentrate: a collagen-supporting blend of plant stem cells, peptides, and ectoin, clinically shown to raise hydration by 250% in 15 minutes.
- Y3 Youth Restore Serum Concentrate: a high-strength formula featuring seven peptides at maximum concentration to smooth, firm, and lift.
- R31 Eye Contour Brightening Gel: a peptide- and bio-ferment-rich treatment for dark circles, puffiness, and firmness.
Tursian is now available at tursian.com, with shipping to the UK and US. Prices range from £50 to £270 ($50 to $300).