We Are Regular Launches to Help You Poo

New wellness brand We Are Regular has made its debut with a daily powder supplement designed to relieve constipation, bloating, and gas while breaking down taboos around digestive health.

The brand was founded by long-time friends and beauty veterans, Joely Walker and Holly Brooke. The duo bring more than a decade of experience in the industry, with Joely having served as a beauty editor for titles including Grazia and ELLE, and Holly as commercial director for Skin Rocks. Their mission in creating We Are Regular is a simple one: to make women feel confident, comfortable, and energised through daily relief from digestive discomfort.

“We wouldn’t have quit our jobs to dedicate our lives to a poo supplement brand if we didn’t believe it could genuinely change women’s lives for the better,” the founders said.

The brand’s hero formula, 01. Bowel + Bloat Relief (£45), was developed over 18 months and combines 10 clinically backed ingredients in a single powder stick. Each sachet delivers 8.5 grams of actives — the equivalent of up to 14 capsules — in a format designed to mix easily with water and slot into daily routines.

Key ingredients include magnesium citrate, which draws water into the intestines to ease constipation without the harsh effects of laxatives, and vitamin C, which helps stimulate the gut and support a balanced microbiome. L-glutamine works to strengthen the gut lining, while peppermint and ginger, both backed by clinical research, relax the digestive tract, reduce bloating, and encourage gut motility. Plant-based additions such as barley grass and amla berry bring fibre, nutrients, and antioxidant support, with emerging evidence for prebiotic benefits. Acerola extract provides a potent source of natural vitamin C, while rosehip and grapeseed extracts add anti-inflammatory polyphenols that protect the gut and overall health.

In a one-week consumer trial with 25 women, 79% reported a satisfying bowel movement within 24 hours, 100% said it was soft and easy to pass by day seven, and 67% noted reduced bloating. “Women were telling us they’d had the best poos of their lives – and that’s exactly what we want to deliver,” said the founders.

The strongest endorsement, however, comes from co-founder Brooke, who had battled chronic constipation throughout her adult life. “Pooing regularly has honestly changed my life. The impact it’s had on my mood, energy, mindset, clarity, and shape — everything — is addictive,” she said. Walker added, “When I first got my hands on the sample, I nearly cried. It relieved my bloating, got things moving, and I finally felt comfortable again. Nothing beats the feeling of a settled stomach and a really good poo.”

1. Bowel + Bloat Relief is available online at weareregular.com, with shipping currently limited to the UK.