Wonderskin Introduces First Complexion Product

Wonderskin, the viral beauty brand that once dominated TikTok with its Wonder Blading All-Day Lip Stain, is venturing into complexion for the first time. Its latest launch, the Hyper-Bond Serum Foundation, a hybrid formula promising long-lasting, weightless coverage that’s as comfortable as skincare.

Designed for all-day performance, the science-driven foundation offers natural, buildable coverage that lasts up to 24 hours, without creasing, fading, or smudging. It’s powered by a number of active ingredients, including 2.5% niacinamide to help reduce the look of discoloration and scarring, copper tri-peptides and carnosine to support skin renewal and elasticity, and a hydrating complex for lasting comfort.

The result? A glow-giving foundation that blurs imperfection and adapts to natural facial movement for a seamless, skin-like finish.

“Two years ago, I challenged our in-house chemists to develop the ultimate foundation that delivered long-lasting natural coverage, skin-benefit ingredients, and weightless wear. I didn’t want to choose between comfort and performance anymore,” said Marina Kalenchyts, co-founder of Wonderskin. “Two years, and hundreds of formulations later, we’re able to reveal new Hyper-Bond technology which achieves the ideal balance of micronized, oil-absorbing powders, treated pigments, and light-reflecting pearls, all fused with advanced resins, to create a self-setting, natural-finish foundation that’s weightless and moves with you even on the longest days to guarantee you feel fresh, glowing, and put together all-day. When I wear it, I now feel free from touch-ups, and that heavy mask feeling — knowing my skin looks as good as it feels.”

Wonderskin was founded in 2020 by Marina Kalenchyts, Michael Malinsky, and Douglas Cooper, and quickly captured global attention for its Wonder Blading All-Day Lip Stain — a now bestseller known for its peel-and-reveal pigment payoff. The brand has since grown into a serious player in the long-wear beauty space, expanding into multi-functional, high-performance formulas that merge science and artistry.

The Hyper-Bond Serum Foundation continues that trajectory, launching in 20 shades across fair to deep with balanced undertones. It’s vegan, fragrance-free, alcohol- and talc-free, non-comedogenic, cruelty-free, PFAS-free, and built to resist sweat, water, and transfer, maintaining a fresh, natural finish throughout the day.

The Wonderskin Hyper-Bond Serum Foundation is available now at wonderskin.com for £30 ($42), shipping in both the UK and US.