Yoé Launches at Bloomingdale’s

Biotech-powered skincare brand Yoé has launched in Bloomingdale’s, marking the brand’s first US retail partnership.

Founded by Hazel Guo in 2024, Yoé was born from a personal journey with autoimmune-related skin sensitivity. After struggling to find performance-driven products that didn’t irritate her skin, Guo created her own formulas rooted in biotechnology. Each product is guided by targeted delivery, with encapsulated actives engineered to penetrate deeper for longer-lasting results. The brand is also focused on smarter routines, creating multi-benefit formulations that streamline daily rituals by addressing multiple concerns at once.

“With Yoé, we set out to create skincare that outperforms beyond the surface, combining biotech innovation with results-driven simplicity,” says Guo. “Our partnership with Bloomingdale’s marks an important step in sharing that vision with a wider audience of discerning clients and experts.”

Since launch, the brand has earned a reputation for ultra-clean formulations and science-first innovation, and its debut products, the Ympossible Cream and Ympossible Cream Light, both £145 ($185), have already won three awards, including the Oprah Daily Beauty O-Ward, the Cosmopolitan Holy Grail Beauty Award, and the Women’s Health Beauty Award.

Ympossible Cream is formulated with the brand’s SynerGenius complex, a blend of botanical and bioengineered actives. It uses time-released technology to deliver sustained hydration and strengthen the skin’s barrier. The cream is designed to improve tone and texture, targeting hyperpigmentation, sunspots, and post-acne marks, while also helping to restore firmness and elasticity. It addresses fine lines, calms redness, and provides protection against environmental stressors such as UV radiation, pollution, and blue light.

Ympossible Cream Light offers a lighter texture while retaining the SynerGenius complex. It provides weightless, long-lasting hydration, supports the moisture barrier, and helps smooth the appearance of fine lines. The formula is intended to reduce redness, improve skin texture, and counter environmental stressors including pollution, UV exposure, and blue light. Its airy consistency makes it suitable for daytime use and warmer climates, and it can be worn alone, layered under makeup, or mixed with foundation for a sheer, radiant finish.

Each product is crafted to exceed the most rigorous standards. Every formula is EWG Verified, vegan, cruelty-free, and fragrance-free. Packaging is also refillable and manufactured using sustainable materials and practices.

Yoé is now available at Bloomingdale’s stores, as well as online at bloomingdales.com. Products are also available at yoeandco.com, shipping to both the UK and US.