Your Favourite Budget Haircare Brand Just Got a Major Makeover

Hask, the budget-friendly, clean haircare brand, has revealed a bold new look — and it’s more than just a pretty new face.

While the brand’s ‘Hair and Skin Kindness’ mission remains the same, the look is decidedly bolder. We’re talking full-colour bottles made from recycled plastic and labels that don’t require a chemistry degree to decipher.

The formulas, however, remain unchanged: Hask products are still vegan, cruelty-free, and free of sulphates, parabens, phthalates, gluten, and mineral oil.

Hask isn’t the only brand introducing a fresh identity. 2026 is shaping up to be the year of beauty glow-ups, with Cowshed, Raw Sugar Living, and Raeso all unveiling sleek new rebrands in recent weeks.

“Our new updated packaging will utilize the same great formulas with a new design, infused with recycled plastic, to stand out on shelves while staying true to Hask’s commitment to kindness, toward hair, our consumers, and the planet,” says Jaime Kontz, VP of Marketing and Product Development at Inspired Beauty Brands. “Now, the kindness that has always been inside our bottles will be reflected in the new packaging.”

Launching alongside the rebrand are three new high-performance treatments, available exclusively at Amazon and Walgreens: the Heat Protect + Keratin & Jojoba Oil Thermal Mist, which protects hair from heat up to 450°F/232°C; the Weightless Repair + Argan Oil Hair Oil Mist, designed to soften, smooth, and boost shine; and the Gloss Coat + Argan Oil High Shine Glaze, which promises healthier-looking hair with a glossy finish.

In the US, Hask can be found at Target and Walmart. For those in the UK, the brand is available at Tesco and Waitrose.