Advent International Set to Acquire Majority Stake in Salt & Stone

Advent International has agreed to acquire a majority stake in Salt & Stone, supporting the next phase of global expansion for the Los Angeles-based bodycare brand. Terms of the transaction have not been disclosed.

Founded in 2017 by former professional snowboarder Nima Jalali, Salt & Stone has carved out a distinct niche in premium bodycare by combining effective, high-performance formulas with a fragrance-led positioning. Jalali created the brand to address what he identified as a gap in the market for products that meet the demands of an active lifestyle without sacrificing the elevated aesthetics or complex fragrances typically reserved for luxury skincare.

The brand has since built a global following and strong multichannel distribution, with products available through Sephora worldwide, Amazon, and select international retail partners, including Space NK. Its deodorant is currently ranked number one in its category at both Sephora and on Amazon.

With more than $165 million in revenue and double-digit growth across all channels in 2025, the brand is among the fastest-growing brands in premium bodycare, selling a deodorant every five seconds.

The partnership is expected to support further product innovation and international retail expansion.

“We are thrilled for the opportunity to partner with Salt & Stone, a truly exceptional brand that stands apart in the premium bodycare and wellness space for its ability to blend experience, performance, and a compelling brand aesthetic,” said David Paresky, a director at Advent. “Nima and the Salt & Stone team have built something rare — a brand with deep consumer loyalty, outstanding products, and an authentic purpose that resonates with today’s consumers around the world. At Advent, we have a long history of partnering with distinctive, founder-led beauty brands to help them achieve their global ambitions, and we see that same opportunity at Salt & Stone.”

Jalali said, “From day one, I set out for Salt & Stone to be a legacy brand, built to last for the next hundred years and beyond. With our incredible team, and Advent’s partnership, I have never believed in that future more than I do today. Advent shares our vision of building for the long term, and will enable us to continue to redefine the category. This is just the beginning for Salt & Stone.”

Following completion of the transaction, Jalali will remain an equity holder and continue to lead the business alongside Meagan Rosson, president, and Abby Tellam, chief marketing officer, ensuring continuity in the brand’s creative direction and positioning. Chris Elshaw will become chair of the company’s board; he has previously chaired Paula’s Choice, Medik8, and Orveon Global, and served as chief operating officer of Revlon.

Minority investor Humble Growth, which backed the brand in 2024, will exit as part of the transaction. Jalali added, “I’m also grateful to Andrew Abraham, Evan Mintz, and the team at Humble Growth for their early belief in the brand, and support along the way.”