Beauty Notes | 6 August 2026
Gregg Renfrew Returns with Gen Z Beauty Brand Beecee
Gregg Renfrew is back with a new beauty brand, this time built for Gen Z. Beecee launches on 15 September with a collection of multifunctional beauty essentials, but it’s the brand’s community-first approach that’s already generating buzz. Before selling a single product, Beecee says it has attracted more than 10,000 women to its waitlist and is replacing traditional influencer programmes with a new model centred on mentorship, education, paid opportunities, and community-led experiences. Read our full story to learn more.
Parëva Unveils New Multi-Action Eye Serum
Launching today, Parëva’s new GFP12 Collagen Eye Serum is inspired by the multi-targeted approach of aesthetic treatments. Developed to address the underlying changes that contribute to visible eye ageing, the formula combines peptides, collagen fragments, ceramides, hyaluronic acid, and botanicals to help smooth fine lines, hydrate, brighten, and firm the delicate eye area.
Jonathan Bailey Named Giorgio Armani’s Global Fragrance Ambassador
Jonathan Bailey is Giorgio Armani’s new Global Fragrance Ambassador. The Bridgerton and Wicked star makes his debut in the role by fronting I Will, the Italian fashion house’s first all-new men’s fragrance in more than 20 years. Already available in the US, the oriental woody scent arrives in the UK on 9 September.
Bliss Baby Arrives at Walmart
Bliss Baby is now available at Walmart, expanding the baby skincare brand’s reach across the US. Developed by the team behind the iconic Bliss spa brand, the fragrance-free range brings three sensitive skin essentials to the retailer, including a baby oil, 2-in-1 shampoo and body wash, and body lotion powered by plant-based ingredients.
Emma Willis Fronts New Era of M&S Formula Skincare
Emma Willis is the new face of M&S Beauty’s revamped Formula skincare range. The broadcaster will front the science-led collection as it enters a new chapter focused on simplifying advanced skincare, while skin expert Dr Elizabeth Hawkes joins M&S Beauty as a brand ambassador. Leading the 16-piece line-up is the new Ultra Peptide Serum, powered by peptides and an NAD+ booster to target multiple signs of skin ageing.
Kahi Is Bringing Its Viral Facial Massage Tool to the US
K-beauty brand Kahi is expanding beyond skincare with the launch of its first facial massage tool in the US. Developed in partnership with Japanese beauty device brand ReFa, the CAXA M1 combines a sculpting roller with a gua sha-inspired edge designed to help reduce puffiness and define facial contours. The launch marks the brand’s first move into beauty devices for the US market, with the tool available on Amazon and TikTok Shop from today.