Beauty Notes | 1 October
Christina Aguilera Fronts Charlotte Tilbury
Christina Aguilera is the face of Charlotte Tilbury’s 2026 holiday campaign, with the singer revisiting the showgirl glamour of her Lady Marmalade era 25 years on. The burlesque-inspired campaign also puts the spotlight on the brand’s new Hollywood Flawless Light Tricks Eye Palette, alongside Airbrush Flawless Foundation, Concealer, and Beauty Light Wands. Aguilera is joined by existing Charlotte Tilbury faces Jasmine Tookes and Bella Tilbury for this year’s festive lineup.
Dr. Barbara Sturm Bets on Hydrogen for Latest Launch
Hydrogen might be skincare’s most unexpected new ingredient, and Dr. Barbara Sturm says she’s found a way to harness it. Her new Hydrogen² Serum uses H2MT, which the brand bills as the first technology to infuse skincare with activated molecular hydrogen, the world’s smallest molecule and a powerful antioxidant that’s famously hard to keep stable (until now). Designed as a three-day, six-application protocol, it can stand alone or extend the results of The Hydrogen² Facial, a new spa-exclusive treatment built around the same technology.
Nosh Beauty Debuts With The Schmear
Nosh Beauty has launched with a very personal take on makeup. Founded by sisters Brooke and Samantha, the new brand draws on Jewish culture, family rituals, and the beauty products passed between generations. Its first launch is The Schmear, a $24 whipped cream blush available in four shades — Schmooze, Mazel, Kvell, and Chutzpah. Read the full story here.
Tate McRae Makes Her Fragrance Debut With TATE 01
Tate McRae has officially entered fragrance with TATE 01, her first scent created with Scent Beauty. The woody, second-skin fragrance was developed with Givaudan perfumers Adriana Medina and Antoine Maisondieu, blending bergamot and clary sage with white florals, amber, tonka bean, sandalwood, and soft woods. It’s available now at tatebytm.com.
Dr.G Launches on US TikTok Shop
Dr.G is stepping up its US expansion with an official launch on TikTok Shop. The K-beauty brand, which was acquired by L’Oréal in 2024, is debuting seven products from ranges including R.E.D and Black Snail, plus five TikTok Shop-exclusive bundles. Prices start at $25.99, and the move follows the brand’s initial US launch on Amazon.
Ballerina Farm Adds a Caffeinated Bone Broth Hot Cocoa
Ballerina Farm has launched a caffeinated version of its cult-favourite Bone Broth Hot Cocoa. The new blend keeps the original’s ingredient list, including grass-fed beef bone broth, collagen, cocoa, coconut sugar, and monk fruit, delivering 25g of protein per serving. The difference is 80mg of caffeine from guarana seeds, which the brand says provide steadier energy than coffee, thanks to naturally occurring compounds such as theobromine. It’s positioned as a protein-rich alternative to a morning latte or an afternoon pick-me-up.
Fable & Mane Announces Cécile Budge as New CEO
Fable & Mane has named Cécile Budge as its new CEO, with co-founder Akash Mehta stepping out of the top job but staying closely involved in the brand alongside his sister Nikita. Budge already knows the business well, having most recently served as COO of parent company Nirvana Brands, and has previously held senior roles at Omorovicza, Shiseido, P&G Beauty, and Forma Brands.