Beauty Notes | 22 July 2026
Salt & Stone Taps Role Model for New Campaign
Role Model has been unveiled as the face of Salt & Stone’s latest campaign ahead of his third album, Chuck Timely & The Hourglass. Inspired by the flawed yet charismatic leading men of classic cinema, the campaign centres on the tagline, ‘Reliable, so you don’t have to be.’ Shot by Chloe Chippendale and directed by Daniel Sachon, the campaign will roll out across digital, social and out-of-home advertising in New York City.
MAC Expands Lustreglass
MAC Cosmetics has given its Lustreglass collection a major refresh with a wave of new launches and updates. The expansion includes the new Lustreglass StainGlass Lip Tint in 10 sheer shades, the FaceGlass Hydrating Skin Gloss, a reformulated Lustreglass Sheer-Shine Lipstick in 32 shades, and five new Lipglazer Glossy Liner shades.
K18 Enters Hair Longevity
K18 has launched FutureIQ, its first biomimetic hair longevity serum. Designed for nightly scalp application, the formula targets the biological processes linked to premature hair ageing, including shedding, early greying, and scalp health, rather than treating visible concerns after they appear. The launch is K18’s biggest innovation since the Molecular Repair Hair Mask and marks the brand’s move into the growing hair longevity space.
Curie Gets a New Look
Curie is giving itself a new look with a complete brand refresh. Alongside updated packaging and a redesigned website, the clean bodycare brand is leaning into its performance-first roots, positioning its products for everything from gym sessions to the daily commute. The move comes as more bodycare brands shift their focus from clean credentials alone to products that promise to keep up with busy, on-the-go routines.
Dove Men+Care Spotlights Men’s Emotions
Dove Men+Care has partnered with Getty Images to launch Portraits of Care, a campaign celebrating men’s emotional expression through candid photos from this summer’s FIFA World Cup. By putting real moments of joy, heartbreak, and celebration from fans on digital billboards and social media, Dove aims to spark a broader conversation around why men’s vulnerability is accepted in sports, but often judged in daily life.
Belmont Cameli Fronts Tresemmé’s New Curl Campaign
Tresemmé has tapped Off Campus actor Belmont Cameli to front its new ‘Hot Curl Summer’ campaign, celebrating the expansion of its Bouncy Curls Collection. The range, which is designed for wavy and curly hair, is made up of lightweight styling products promising definition, bounce, and frizz control without weighing curls down. Launching across social media this week, the campaign will also feature styling tips from celebrity hairstylist Justine Marjan, while an immersive ‘Bounce Summer Club’ activation is set to take place in Brooklyn next month.
Valmont Unveils Personalised Longevity Programme
Valmont has launched The Art of Longevity, an in-person programme offering a more personalised approach to skin health and wellbeing. Developed with Dr Filippo Ongaro, it combines DNA testing and lifestyle analysis with tailored skincare and wellness recommendations. The experience is available at La Maison Valmont in Madrid, Munich, and New York’s Carlyle Hotel, with Beverly Hills due to follow in 2027.