Beauty Notes | 5 August 2026
Mikayla Nogueira’s POV Beauty Is Launching at Sephora
POV Beauty, the brand founded by beauty creator Mikayla Nogueira and beauty executive Ani Hadjinian, is officially launching at Sephora with a collection designed to prep skin before makeup application. From 3 September, shoppers will be able to pick up five of the brand’s hero products, including Drench It, Drip It, Whip It, Glaze It, and Amp It Lip Ampoules.
Fable & Mane Achieves B Corp Certification
Fable & Mane has reached a major milestone in its sustainability journey with B Corp certification. The Ayurvedic-inspired haircare brand has been recognised for meeting high social and environmental standards, building on initiatives that include responsibly sourced ingredients, recyclable packaging, and donating 2% of net sales to The Fable Fund, which supports wildlife conservation.
Cetaphil Expands Its Nourishing Range
Cetaphil is bringing its barrier-first approach to bodycare with two new additions to its Nourishing range. Designed for sensitive skin, the Nourishing & Hydrating Lotion and Nourishing & Hydrating Cream pair barrier-supporting lipids with ingredients including hyaluronic acid, flaxseed oil, and vitamin E to deliver long-lasting hydration while helping replenish the skin’s moisture barrier.
P&G to Acquire Wellness Brand Thorne
Procter & Gamble has announced it will acquire Thorne, bringing one of the wellness sector’s best-known supplement brands into its portfolio. Founded in 1984, Thorne built its reputation through healthcare practitioners before expanding into consumer supplements and personalised health. The acquisition is expected to complete later this year, subject to regulatory approval.
Privacy-First Period Tracker Period. Launches in the UK
Period. has arrived in the UK with a different take on cycle tracking. The Dutch app has been designed to minimise the personal information it collects, operating without user names, advertising, or the sale of health data at a time when digital privacy remains firmly in the spotlight.
Clara Makes UK Retail Debut at Westfield White City
Saudi-born haircare brand Clara has arrived on the UK high street with its first retail location at Westfield White City. The kiosk, located opposite Sephora, lets shoppers discover the brand’s styling tools, haircare, and accessories in person, with live demonstrations and tailored advice available from Clara’s team.