Bella Hadid Brings ‘Ôrəbella to the UK

Bella Hadid’s skin-loving fragrance brand, ‘Ôrəbella, is finally launching in the UK following its US debut last spring. Available exclusively at Selfridges, the brand will arrive via an immersive in-store experience at the iconic London flagship.

Pronounced aura-bella, the name blends ‘aura’, the invisible energy said to surround the body, with Hadid’s Arabic surname, meaning ‘iron ore’. Hadid’s inspiration for ‘Ôrəbella stemmed from her personal experiences with skin sensitivities and a lifelong passion for scent. Her aim: to reframe fragrance as a natural step in any skincare routine.

Developed with fragrance houses Firmenich and Robertet, ‘Ôrəbella’s bi-phase formula features two distinct layers that must be gently shaken together before use. The base, powered by the brand’s proprietary ‘Ôrəbella complex, combines snow mushroom with five skin-loving oils — camellia, almond, olive, jojoba, and shea — to nourish and hydrate. This is layered with mood-enhancing essential oils and responsibly sourced fine fragrance ingredients that uplift mood and energy.

The inaugural collection features four genderless scents, each designed for long-lasting, all-day wear and inspired by nature’s healing energy and Hadid’s own memories.

• Window2Soul: A sheer floral that opens with bright notes of fresh lemon, geranium, and mint, unfolding into a faceted bouquet of Damask rose and jasmine. The composition is grounded by tonka bean for depth and softness.
• Salted Muse: A woody marine scent that begins with a vibrant pairing of sea salt and pink pepper, leading into a heart of olive tree accord, aromatic lavender, and fig. The drydown reveals crisp amber and textured woods.
• Blooming Fire: A warm, solar floral that opens with radiant bergamot, cedarwood, clove leaf, and cardamom, layered over a heart of lush Tahitian monoi and jasmine. The scent settles into a smooth base of earthy patchouli.
• Nightcap: A warm and spicy aphrodisiac that opens with sparkling ginger, cardamom, and smoky guaiac wood. The heart blends soft vanilla with rich labdanum, which evolves into a deep base of sandalwood and earthy patchouli.

Alcohol-free, dermatologist-tested, vegan, and cruelty-free, all formulas are suitable for sensitive skin and free from over 1,300 ingredients, including parabens, phthalates, sulfates, gluten, and wheat-derived compounds.

To celebrate ‘Ôrəbella’s UK arrival, Selfridges will host a two-week immersive pop-up (15–28 May), featuring a personalised fragrance diagnostic and a limited-edition scarf embroidery service available during launch weekend (16–18 May).

‘Ôrəbella will be available at all Selfridges stores and online at selfridges.com, with prices starting at £25. In the US, the brand is stocked nationwide at Ulta Beauty stores and online at ulta.com.