Celebrity

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  The Budget Skincare Buys Celebrities Actually Swear By

  Affordable finds with A-list approval, from cult balms to glow-giving face mists

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  Kendall Jenner Is Anua’s First-Ever Global Brand Ambassador

  The supermodel joins the K-beauty brand for a new multi-year partnership

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  Charli XCX Is YSL Beauty’s Newest Ambassador

  The singer brings grunge-glam to the French beauty house as it introduces its new Skin Affair Soft Glow Cushion Foundation

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  JENNIE Is Vaseline’s New Global Ambassador

  The K-pop star is bringing her signature glow to Vaseline’s bodycare collections

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  Jacob Elordi Is the New Face of Bleu de Chanel

  The Aussie actor adds a major beauty deal to his ever-growing résumé

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  Revlon Taps Teyana Taylor as the Face of Super Lustrous

  The multihyphenate now fronts the iconic Super Lustrous lip line

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  Lancôme Announces Zoe Saldaña as Global Ambassador

  The actress will front the brand’s new Absolue Longevity MD skincare line

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  Rachel Zoe Just Took on a Major New Beauty Role at Essie

  The OG stylist will shape the future of colour as Essie’s first-ever Chief Color Director

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  Khloé Kardashian Fronts It’s a 10 Haircare’s Fresh New Look

  The cult haircare brand marks 20 years with a rebrand and its first-ever celebrity ambassador

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  Rhode x The Biebers Is the Couple Collab We Didn’t Know We Needed

  The husband-and-wife duo team up on playful pimple patches and banana-inspired beauty

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  Miranda Kerr Is the Face of Almay’s New Look

  The heritage beauty brand is updating its image with elevated packaging

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  The History of Rhode

  How Hailey Bieber built Rhode into one of beauty’s biggest brands

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  Prada Beauty Taps Bella Hadid as Its First-Ever Global Ambassador

  The supermodel will front the campaign for Prada Touch

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  Olivia Dean Is the New Face of Hourglass

  A partnership that launches with The Olivia Dean Edit

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  Vanessa Kirby Joins Lancôme as Global Ambassador

  The Crown and Napoleon star joins Lancôme’s global ambassador lineup

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  Leighton Meester Leads Elizabeth Arden’s Fragrance Comeback

  Eternal Aura marks the brand’s first flagship fragrance launch in eight years

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  Neutrogena Taps Joey King as Global Ambassador

  The appointment arrives alongside the launch of the new Evenly Clear collection

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  Jennie Garth Is the New Face of IT Cosmetics

  The actress and podcaster fronts the brand’s new Do It All Sheer Tint Face Balm

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  Demi Moore Named Global Brand Ambassador for Kérastase

  The actress brings decades of iconic hair moments to the haircare brand

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  Daisy Edgar-Jones Joins Estée Lauder

  The British actress is appointed global ambassador for the brand

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  Emporio Armani Taps Kendall Jenner as Global Fragrance Ambassador

  The model fronts the brand’s new Power of You fragrance

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  Kaia Gerber Becomes the New Face of NARS

  The model and actress fronts the brand’s Afterglow Lip Balm campaign

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  Chappell Roan Is the New Face of MAC Cosmetics

  The pop powerhouse joins the brand for a bold new chapter of creative expression

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  Chloe Kim Joins Batiste as Global Ambassador

  The Olympic athlete brings her signature style to the dry shampoo giant

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  Shay Mitchell Launches Kids Beauty Brand

  Rini is a Korean-made skincare and play brand for Gen Alpha

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  Dua Lipa Launches DUA

  A skincare line created in partnership with Augustinus Bader

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  REHAB. Taps Lucien Laviscount as Brand Ambassador

  The British actor fronts the brand’s first men’s collection

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  Dossier Collaborates With MGK

  The accessible fragrance house unveils its first celebrity scent

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  Miley Cyrus Is the New Face of Maybelline New York

  Maybe she’s born with it. Maybe it’s Miley

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  Halsey’s About-Face Lands at Space NK

  Marking the makeup brand’s arrival across the UK high street

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  Leighton Meester Joins Bubble as First Global Brand Ambassador

  The partnership launches with a bold, colourful campaign

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  Martha Stewart Launches Elm Biosciences

  In partnership with Dr. Dhaval Bhanusali

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  Gemma Atkinson Launches Gem & Tonic

  Smart, fuss-free self-care powered by gemstones

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  IT Cosmetics Names Kristin Davis First Celebrity Partner

  The actress fronts the brand’s CC+ Foundation franchise

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  Doja Cat Joins MAC Cosmetics as Global Ambassador

  New role revealed in viral VMAs moment

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  Wild Taps Emma Raducanu as First Global Ambassador

  The tennis star will front Champions of Change campaign

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  Tom Ford Names Tilda Swinton Brand Ambassador

  Fronting the Black Orchid Reserve campaign

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  Fragrances A-listers Really Love

  What Beyoncé, Hailey Bieber, and other celebrities actually smell like

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  Paris Hilton Joins Paul Mitchell as Global Ambassador

  The pop-culture icon fronts the brand’s latest global campaign

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  Dove Cameron Is the New Face of Urban Decay

  Fronting the launch of the Naked Shaped Multi-Tasking Palette

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  Gisou Names Rosie Huntington-Whiteley Global Ambassador

  The honey-powered haircare brand also makes its styling debut

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  Emma Corrin is the Face of Miu Miu’s New Fragrance

  Miutine is the brand’s first scent under its L’Oréal license

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  Tom Holland is Prada Beauty’s Newest Ambassador

  The actor fronts the new Paradigme fragrance campaign

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  Ralph Lauren Taps Usher for Its Newest Scent

  Ralph’s Club New York Eau de Parfum launches this month

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  Schwarzkopf Names Lindsay Lohan Its Newest Ambassador

  The hair colour heavyweight joins the Lohanaissance

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  Boss Names Bradley Cooper New Global Ambassador

  The actor and director will front the new Bottled flanker

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  Shakira Enters Haircare With Isima

  A brand rooted in Latin hair diversity and biotrichology

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  Biolage Names Pamela Anderson as Its First Global Ambassador

  The appointment follows the brand’s recent refresh

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  Jenna Ortega Is the New Face of Dior Makeup

  Building on her existing relationship with the brand

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  Ellie Goulding Launches Everystate

  A wellness brand backed by science and rooted in simplicity

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  Ice Spice to Launch Fragrance Line

  In partnership with Revlon

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  Bella Hadid Brings Orebella to the UK

  Launching exclusively at Selfridges

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  The Ordinary Calls Out Celebrity Endorsements

  With a provocative new pop-up in NYC

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  Drake Launches First Eau de Parfum

  Following the success of his candles and perfume oil

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  Dermalogica Taps Sara and Erin Foster as Brand Ambassadors

  The sisters will front the new 'Barely Famous, Always Smooth' campaign

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  Khloé Kardashian Launches Khloud

  Protein-packed popcorn debuting at Target

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  Salma Hayek Is the New Face of Ultherapy Prime

  Marking the actress’s first aesthetics collaboration

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  Belgian Singer Angèle is the Face of Chanel’s Newest Fragrance

  Chance Eau Splendide marks the franchise's fifth flanker

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  Shay Mitchell Is the New Face of OGX

  Marking the haircare brand’s first global brand ambassador

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  Gracie Abrams is the New Face of Hourglass Cosmetics

  Leading the launch of the brand’s new complexion range

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  Khloé Kardashian Reveals First-Ever Fragrance

  Launching exclusively at Harrods

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  Lancôme Names Olivia Rodrigo as Global Ambassador

  The singer joins Julia Roberts, Lily Collins, and Emma Chamberlain

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  Lili Reinhart Launches Personal Day

  A new skincare brand for acne-prone skin

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  Claudia Schiffer is the New Face of Rhode

  Starring in a campaign for the brand’s new Barrier Butter

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  Margot Robbie Is the New Face of Chanel N°5

  Joining a prestigious line of A-listers who have represented the iconic fragrance

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  Sabrina Carpenter Is the New Face of Redken

  Marking the brand's first-ever Global Ambassador

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  Maybelline Names Shay Mitchell as Global Brand Ambassador

  Maybe she's born with it, maybe it's Shaybelline

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  Gigi Hadid Is the Face of Rabanne’s Million Gold For Her

  The supermodel is introducing the brand's new floral fragrance

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  Tom Ford Beauty Names Angelina Jolie as Ambassador

  Marking the beauty brand’s first-ever celebrity face

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  Blake Lively is Launching Her Own Haircare Brand

  Blake Brown delivers red carpet performance at an affordable price

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  Versace Names Channing Tatum the New Face of Eros Fragrances

  Marking his first campaign for the Italian fashion house

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  Natalia Vodianova Invests in Niance

  The Swiss beauty and longevity brand

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  L Catterton Acquires Naomi Watts’ Stripes Beauty

  A big money move for the menopause-care brand

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  Rihanna Is the New Face of Dior J’Adore

  Ending Charlize Theron's two-decade reign

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  Fenty Hair Is Coming

  Rihanna announces the launch of her third beauty brand

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  Brooke Shields Introduces Commence

  And becomes the latest celebrity to launch a haircare brand

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  Viva Glam Gets an Anniversary Makeover & Partners with Kim Petras

  Celebrating 30 years of the philanthropic lip range

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  Peggy Gou Joins Maybelline New York as Global Ambassador

  Bringing her 'It Girl' energy to the global beauty brand

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  Khloé Kardashian & Tatti Lashes Collaborate

  A collection that was 12 months in the making

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  Dove Cameron Is Schwarzkopf’s New Global Brand Ambassador

  A perfect move for the self-confessed "box-dye girlie"

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  Kate Moss To Launch Signature Makeup Range

  Everything we know so far

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  Jo Malone Partners With Tom Hardy

  The British actor is the brand's freshest face

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  Kiko Milano Names Emma Roberts a Global Brand Ambassador

  To help promote the brand’s vision of Art, Beauty and Joy

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  Rosie Huntington-Whiteley Leaves Rose Inc.

  She's stepping down due to "significant changes" within the business

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  Bella Hadid Launches Orebella

  A new perfume brand pioneering skin-nourishing fragrances

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  Serena Williams Launches Wyn Beauty

  A brand serving makeup you can move in

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  Rita Ora is Launching a Haircare Line

  Typebea promises high-performance haircare for all hair types

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  Nicki Minaj Launches Pink Friday Nails

  In collaboration with Yvett G

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  Matilda Djerf is Launching a Beauty Line

  We're not squealing, you're squealing

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  Dwayne Johnson Launches Men’s Skincare Brand PAPATUI

  Can you smell what The Rock's been cooking?

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  SkinCeuticals Names Sofia Richie Grainge as First Global Brand Partner

  Fronting the brand's ‘Skin Powered by Aesthetic Doctors’ campaign

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  Dua Lipa Named YSL Beauty’s Global Makeup Ambassador

  Expanding her existing role with the French beauty brand

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  Beyoncé Launches Cécred

  The highly anticipated haircare line is finally here

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  Beyoncé to Launch Haircare Line

  It's called Cécred and it's coming this month

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  Sofia Vergara is Schwarzkopf’s New Global Brand Ambassador

  Her first campaign will inspire self-expression and confidence

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  Pamela Anderson Joins Sonsie as Co-Founder

  Bringing her ‘less is more’ philosophy to skincare

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  Kim Kardashian is Relaunching Makeup

  Two years after closing KKW Beauty

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  Revlon Introduces Madelyn Cline As Global Brand Ambassador 

  Joining Ashley Graham and Megan Thee Stallion

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  Laneige Announce Sydney Sweeney as Global Brand Ambassador

  The Euphoria actress extends partnership

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  Jessica Chastain Named as True Botanicals Ambassador

  The actress will star in a campaign for the new Phyto Retinol Sleep Serum