Bob Beauté Just Launched in the UK

Bob Beauté has landed in the UK, and it’s promising to put an end to overcomplicated beauty routines.

The brand has launched exclusively at Harvey Nichols, with a new counter in the iconic Knightsbridge flagship — and an online drop to match.

Behind the brand is Norwegian influencer Gine Margrethe, who spent years working with luxury beauty houses before deciding to approach things differently. The shift, she says, came from real life catching up with her routine. “I don’t have time for trial and error,” she explains. “What I put on my skin has to be the best.”

Margrethe built Bob Beauté alongside her husband, Thomas Qvale, focusing on formulas that do the heavy lifting. Instead of overwhelming us with dozens of products, Bob Beauté keeps the collection tight. The result? Multi-use, high-performance formulas that cover more ground with way less effort. We’re talking fewer products, more purpose, and maybe a little more time back in the mornings.

The best introduction to the brand is The Corrector, a tinted balm pencil that gets to work as a concealer, under-eye brightener, contour, or even a full foundation. It’s the ultimate multi-tasker for your makeup bag.

Joining The Corrector at Harvey Nichols are The Lip Liner, The Oil In Gloss, The Brow Gel, The Brow Pencil, and The Face Mist, plus a handful of tools to round things out.

Since its quiet debut in February 2025, Bob Beauté has expanded to 82 countries, driven largely by word of mouth. So, for Harvey Nichols, the exclusive UK partnership was a no-brainer. “Gine’s vision for Bob Beauté represents the future of modern beauty — bold, elevated, and results-focused,” says Lucy McPhail, Beauty Director at Harvey Nichols. “We are proud to be the exclusive UK home for such an exciting brand and to offer our customers first access.”

Margrethe, meanwhile, is just as excited about the Harvey Nichols debut. “To launch exclusively with Harvey Nichols is a true honour,” she says. “I am both proud and humbled to introduce our formula-first philosophy to the UK in such an iconic setting.”

Bob Beauté is now available at harveynichols.com, with prices starting at £24 ($33). Those in the US can shop the brand at Violet Grey.