Boss Names Bradley Cooper New Global Ambassador

Boss has unveiled Bradley Cooper as the new global ambassador for Boss Bottled Beyond, the latest fragrance in its bestselling Bottled line. The campaign features Cooper alongside Latin music superstar Maluma and Brazilian footballer Vinícius Júnior, marking a new chapter in the evolution of one of the brand’s most successful scent collections.

An icon of the Boss fragrance portfolio, Boss Bottled made its debut in 1998 with the launch of the original eau de toilette, created by perfumer Annick Ménardo. At a time when men’s fragrances were dominated by sharp, aquatic profiles, its warm, slightly sweet composition offered something new. Inspired by the aroma of apple strudel, it blends crisp apple and cinnamon with smooth woods and a hint of vanilla. Its distinctive scent and broad appeal helped establish it as one of the most recognisable fragrances in Europe and the UK.

Boss Bottled Beyond continues that legacy while bringing a more contemporary edge. Built around a refined trio of notes, the eau de parfum opens with a hit of fresh ginger, which then softens into a smooth leather heart, and settles on a base of warm woody notes for depth and longevity. The scent’s black lacquered bottle features a soft gradient finish and leather-inspired detailing, capped with the brand’s signature Double B monogram.

Cooper’s appointment signals the brand’s continued alignment with creativity, confidence, and quiet sophistication. The Philadelphia-born actor and director has earned multiple Academy Award nominations for Maestro and A Star Is Born, which he co-wrote, directed, produced and starred in. A Grammy winner and Tony nominee, his latest film, Is This Thing On?, is tipped for release later this year.

Boss Bottled Beyond will be available in 50ml, 100ml, and 150ml bottles, with each format refillable via a dedicated 200ml refill.