Ciroa Lands in Boots

Ciroa, one of Australia’s fastest-growing bodycare brands, has secured its first-ever UK retail partner, Boots.

The move comes just four months after Ciroa made its UK debut and places the brand in front of a nationwide audience, cementing its transition from viral export to mainstream beauty player.

Ciroa brings an edit of its bestselling bodycare staples to the retail giant, including shower gels (£7.95), body scrubs (£8.95), and body butters (£9.95). Each product is available in a range of scents. Fruity favourites include Raspberry & Vanilla, Mango & Coconut, and Strawberry Fig, while sweet treats span Pistachio Gelato, Dulce de Vita, and Vanilla-icious (the brand’s bestselling scent).

The brand was founded in 2021 by mother and daughter duo Alex and Sophie Liddy. Since launch, it has built its reputation on joyful, sensorial bodycare infused with skincare-grade ingredients and accessible pricing. One product is reportedly sold every eight seconds globally — success that mirrors broader shifts in the category.

Bodycare is increasingly being treated with the same intention as skincare, while trend-led scents, particularly pistachio and vanilla, continue to dominate. The rise of the “everything shower” and the growing collectability of body scrubs among Gen Z consumers have further fuelled demand, positioning Ciroa neatly at the intersection of performance, pleasure, and price.

“Partnering with Boots is an extraordinary milestone for Ciroa,” said Alex and Sophie Liddy. “Boots is recognised around the world as a leading beauty retailer, and it’s a brand we’ve admired and shopped with for many years on our trips to the UK. To now see Ciroa launch into such an iconic and globally respected store is truly a dream realised.”

Ciroa is now available in Boots stores nationwide, as well as online at boots.com. The brand’s full range remains available online at ciroabeauty.co.uk.