Emma Corrin is the Face of Miu Miu’s New Fragrance

Emma Corrin has been announced as the face of Miutine, Miu Miu’s latest fragrance and the brand’s first scent under its L’Oréal license. A long-time friend of the house, the English actor has served as a Miu Miu fashion ambassador since 2020.

A natural fit for Miu Miu’s irreverent and unconventional spirit, the award-winning performer first captivated audiences as Princess Diana in Netflix’s The Crown before exploring darker territory in FX on Hulu’s A Murder at the End of the World. Corrin’s next move is stepping into the role of Elizabeth Bennet in a new Pride and Prejudice for Netflix.

“The scent represents all the aspects that I treasure and respect the most in myself and others; rebellion, expression, originality. It’s one for the free spirits,” said Corrin.

Miutine was created by IFF master perfumer Dominique Ropion, whose portfolio includes some of the most recognisable scents of the past two decades, from Cacharel’s Amor Amor and Calvin Klein’s Euphoria to Frédéric Malle’s cult classic Portrait of a Lady. Here, he pairs Mara des Bois strawberry with gardenia, enriched with jasmine absolute and rose essence. A base of moss, amber and patchouli lends depth, while brown sugar and bourbon vanilla bring a playful gourmand edge.

“The composition invites self-affirmation and confidence, creating a perfume for oneself away from any gaze,” said Ropion. “This colorful and modern composition captures the essence of the Miu Miu girl.”

The bottle channels Miu Miu’s fashion codes, from the matelassé-textured glass and black-and-white collar label to the sequin-inspired cap, finished in a toffee-toned shade that nods to the house’s timeless leather accessories. Available in a considered edit of sizes, prices run from £30 to £130 ($36 to $172).

“We want Miutine to be the emblem of the new chapter we are opening on Miu Miu,” said Ladan Lari, global general manager of Miu Miu Beauty, in an interview with WWD. “Mutine, in French, is about mutiny, about the rebel. It encapsulates so well the Miu Miu femininity of today, which is mischievous and irreverent, and free from any male gaze. To personalise it even further, we added this ‘i’ — a nod to Miu Miu itself.”

Miutine will debut globally on 21 August 2025.