Gigi Hadid Is the Face of Rabanne’s Million Gold For Her
Rabanne has unveiled Gigi Hadid as the face of its new fragrance, Million Gold For Her.
The supermodel, TV presenter, and entrepreneur leads the campaign, which is designed to inspire “the next generation to defy convention and embrace their own individuality.” Captured by renowned photographer Mert Alas and directed by Manu Cossu, the campaign features Hadid dancing in a golden Rabanne dress adorned with Swarovski crystals to the tune of Beyoncé’s Pure/Honey.
“Gigi brings the spirit of our legacy. In her, I see similarities with Monsieur Rabanne’s iconic muses – from Jane Birkin to Jane Fonda as Barbarella. She also brings her own distinct personality that makes her the perfect embodiment of the modern Rabanne woman.” said Jerome Leloup, Vice-President of Rabanne.
Million Gold For Her is described as a grand floral fragrance, formulated with 90% natural-origin ingredients. Crafted by Symrise perfumers Alienor Massenet, Suzy Le Helley, Nathalie Benareau, and Loc Dong, the scent opens with sparkling top notes of rose, moves into a delicate heart of white flowers, and is grounded by the warmth of mineral musk.
The fragrance is presented in an elegant glass bottle, adorned with Rabanne’s signature XL jewellery link and designed with multi-faceted glass to enhance the golden hue of the perfume inside. It is available in 30ml, 50ml, and 90ml sizes, accompanied by complementary products such as body lotion and deodorant spray. The bottles are refillable, with a 200ml refill option for the 50ml and 90ml formats.
“Million Gold for her reminds me of how Rabanne feels as a Maison. It’s powerful and beautiful, with rose, lavender and a salty mineral musk undertone. I love the balance.” expressed Hadid. “I think that a lot of my personality has masculine tinges to it, so I Iike the mix of feminine and masculine elements in a fragrance.”
Million Gold For Her is now available to purchase online at rabanne.com, with prices ranging from £67 to £176 ($88 to $232).