Gisou Names Rosie Huntington-Whiteley Global Ambassador

Honey-powered haircare brand Gisou has tapped Rosie Huntington-Whiteley as its global brand ambassador. The British model, actress, and entrepreneur fronts the brand’s new campaign, which also introduces Gisou’s Honey Milk 5-in-1 Styling Cream — Gisou’s first entry into styling.

“I’m delighted to join the Gisou Hive. Hair has always been a powerful form of self-expression for me, and this partnership feels like a natural fit,” says Huntington-Whiteley. “I’ve long admired Gisou’s commitment to quality, heritage, and innovation. This campaign celebrates the idea that hair is your best accessory — deeply personal and a true reflection of your identity. I’m excited to share that message.”

“Welcoming Rosie into the Gisou hive feels incredibly special,” adds Negin Mirsalehi, founder of Gisou. “She’s a true style icon whose genuine love for beauty and belief in hair as a form of self-expression aligns so naturally with our world. I’m so excited for everyone to see what we’ve created together — it’s a true celebration of style, confidence, and of course, great hair — I can’t wait to share it with our community.”

Founded by Mirsalehi in 2015, Gisou draws on her family’s six generations of beekeeping heritage. What began in the kitchen has since grown into an international beauty brand, recognised for its honey-infused formulas and social-first approach.

Huntington-Whiteley’s first campaign for the brand celebrates the launch of Honey Milk 5-in-1 Styling Cream. The multitasking formula is clinically proven to deliver up to three days of style memory, while also providing hydration, frizz control, shine, and heat protection up to 230°C (450°F). It is infused with Mirsalehi honey to deliver long-lasting nourishment, hydrolysed milk protein to strengthen and reduce breakage, and hyaluronic acid to hydrate and smooth.

Celebrity hairstylist Shon Hyungsun Ju was the first to use the product on set. “I was honored to be the first hairstylist to use the Honey Milk 5-in-1 Styling Cream on the Gisou campaign shoot. I was immediately impressed by its soft texture, fresh scent, and how effortlessly it brushed through. After blow-drying, the hair felt lighter, stronger, and healthier — the curls held beautifully with incredible shine. I thought, ‘This might be the miracle cream I’ve always wanted.’ If anyone wants to protect their hair from heat and get that gorgeous bouncy blowout — this is it. It’s a total game-changer.”

The Honey Milk 5-in-1 Styling Cream is available from 22 August 2025, priced at £25 ($29). Gisou products are available across the US and UK at Sephora and gisou.com.