Hairstory Co-Founders Launch Sans Savon

Sans Savon products

Eli and Erica Halliwell, the husband-and-wife team behind Hairstory, the haircare brand that pioneered soap-free cleansing, have combined their knowledge and expertise to create Sans Savon, a new soap-free bodycare brand.

Sans Savon was born from a desire to formulate bodycare products that thoroughly cleanse the skin, without compromising skin health. According to the brand, traditional soaps (foaming detergents) weaken our own skin’s ability to perform its primary function: to create a protective barrier between the inside of our bodies and the outside world. When that protective barrier is compromised, skin is more prone to damage and sensitivity.

So, the brand developed the world’s first non-foaming, oil-based cleansers for the hands and body. These gentle cleansers effectively lift away dirt, sweat, and germs, leaving skin healthy, balanced, and protected.

There are three cleansers in total, a hand wash, body wash, and body bar. They each feature an exclusive blend of fermented oils, esters, and fatty alcohols to cleanse the skin gently, but effectively. Naturally derived antimicrobials remove 99.9% of dangerous bacteria like E. coli and salmonella, 99.9% of microorganisms that cause bad body odour (Staphylococcus hominis and Corynebacteria), and 100% of fungi that causes nail mycoses and athlete’s foot fungi. And they do all of this without disrupting the bacteria our body needs to stay healthy.

Sans Savon soap-free

Plant-based esters and fatty alcohols maintain the skin’s natural pH to protect the skin’s lipid layer, while prebiotics feed the skin’s microbiome to keep it healthy, and ingredients rich in fatty acids nourish and moisturise. After cleansing, skin is left smooth, soft, and protected, with a lingering Charlevoix-inspired scent containing notes of balsam fir, white spruce, black spruce, blue spruce, and peppermint.

Sans Savon products are formulated with over 99% naturally derived ingredients that are biodegradable, vegan, and sourced from upcycled materials wherever possible. The brand’s patent-pending ‘Forever Bottle’ is made from 100% post-consumer recycled plastic, and the large refill pouches help minimise plastic waste and carbon footprint.

Sans Savon is available at, with prices ranging from $25 to $49. Information regarding a UK launch is yet to be announced.

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