Halsey’s About-Face Lands at Space NK
Halsey’s makeup brand, About-Face, has launched in Space NK stores across the UK, marking the brand’s first major UK retail partnership.
The singer and self-taught makeup artist, whose real name is Ashley Frangipane, founded About-Face in 2021 to create a high-performance, vegan and clean makeup brand that celebrates artistry, inclusivity, and self-expression.
“I’m beyond excited to share that About-Face is launching at Space NK!” said Halsey. “Makeup has always been my second language — a way to express the parts of myself I can’t put into words. That’s exactly what About-Face is built on: giving boundary-breaking creatives innovative, high-performance products at an accessible price so they can express themselves freely. Seeing our products at Space NK, a destination for discovery and imagination, truly feels like a dream collaboration come to life.”
Space NK is a go-to destination for beauty discovery, known for its expertly curated edit of emerging, established, and under-the-radar brands, and its personalised, experience-led approach to shopping both in-store and online.
“We’re thrilled to welcome About-Face to Space NK,” said Shannon Monteith, Category Director for Fragrance and Makeup at Space NK. “Its bold, expressive approach to beauty perfectly complements our curated makeup offering, and we’re excited for our customers to discover the brand’s artistry and innovation. The brand arrives at a time of strong category momentum and growing demand for standout, high-performance brands.”
The brand will bring its bestsellers to the British retailer, including The Performer, a 38-shade, skin-first hybrid foundation with a cushiony formula that is buildable, breathable, and wearable for up to 12 hours. There is also the Matte Fluid Eye Paint, a powerful, one-swipe punch of liquid eye colour that delivers bold, buildable pigment, and the Light Lock Lip Gloss, a buttery, glossy lip oil infused with natural peppermint and lavender, delivering all the sheen with none of the stick.
About-Face is now available at select Space NK stores across the UK, as well as online at spacenk.com, with prices ranging from £14 to £24 ($7 to $32). The brand is available in the US at Ulta Beauty and aboutface.com.