Harry’s Expands Into Fragrance
Men’s grooming brand Harry’s is expanding into fragrance with the launch of its first-ever cologne collection.
A natural next step in the brand’s continued evolution, the new collection has been developed in partnership with French fragrance house Mane. It promises craftsmanship and considered design, delivering scents that feel elevated but still easy to wear. Each bottle is priced at $35, continuing Harry’s commitment to keeping quality grooming accessible.
“Our focus has always been elevating everyday grooming through thoughtful design and exceptional quality at a great value,” said Giselle Balagat, Vice President of Harry’s Brand. “Premium fragrances have long been a signature part of the care we bring to our body products — so launching a cologne line felt like a natural next step. We’ve obsessed over every detail, from the scent profiles to the packaging, and we’re excited to introduce our first-ever cologne collection to help guys smell as good as they feel.”
Founded by Jeff Raider and Andy Katz-Mayfield in 2013, Harry’s made its name by disrupting the shaving industry with well-made razors at fair prices. The brand has since expanded into bodycare and haircare, and has become the second-biggest shaving brand globally. In April 2025, it unveiled a full rebrand, introducing a new logo, redesigned packaging, updated colour palette, and refreshed photography.
The collection debuts with three scents:
- Moonrise: A smooth yet dynamic blend of saffron flower and ginger with iris, jasmine, and olibanum, finished with dry musk, cashmeran, and tonka bean.
- Cowboy Classic: A warm, woodsy fragrance that opens with bergamot, pink pepper, and cypriol before deepening into cedarwood, amber, leather, and patchouli.
- Kin: Fresh and modern, balancing blackcurrant, lychee, and grapefruit with musk, iris, and cedarwood for a crisp, understated finish.
The Harry’s Cologne Collection is now available in the US at harrys.com, with an international launch expected to follow soon.