Ice Spice to Launch Fragrance Line

Revlon is partnering with Ice Spice to develop a bespoke fragrance line.

“I have been a lifelong fan of Revlon and I am so excited to be partnering with them on my first fragrance,” said the four-time GRAMMY-nominated artist. “Revlon is an iconic brand that has a long history of innovation, and I am honored to work together with them to develop my fragrance line that embodies me and inspires fans to embrace their individuality.”

Since the release of her breakout single, “Munch (Feelin’ U),” in August 2022, Ice Spice has become a Gen Z favourite, bringing her signature Y2K style to major fashion moments, including the Met Gala, and fronting campaigns for brands such as SKIMS, Tommy Hilfiger, Dunkin’, and, most recently, Kate Spade. Her rising profile has seen her perform on Doja Cat’s tour, take the stage at Coachella, and collaborate with major artists including PinkPantheress, Nicki Minaj, and Taylor Swift.

This global strategic licensing deal signals Revlon’s renewed focus on accelerating its fragrance business post-bankruptcy. Known for its legacy of celebrity collaborations, Revlon’s fragrance portfolio includes major names such as Elizabeth Arden, Juicy Couture, John Varvatos, Geoffrey Beene, Lucky Brand, Christina Aguilera, Elizabeth Taylor, Ed Hardy, and Curve.

“We are delighted to embark on this exciting new chapter with viral sensation and powerhouse talent, Ice Spice. She is bold and innovative, just like Revlon, making this a perfect match,” said Michelle Peluso, CEO of Revlon. “This deal also marks a major step in the revitalization of Revlon’s fragrance business and for the company’s ambitious growth plans. Transforming our fragrance business with groundbreaking deals like this not only strengthens our portfolio but also allows us to reach new audiences. I can’t wait to see what we create together.”

Ice Spice’s fragrance line is expected to launch in 2026.