Khloé Kardashian Reveals First-Ever Fragrance

Reality TV star and entrepreneur Khloé Kardashian has unveiled her first-ever signature fragrance, XO Khloé, in partnership with the global beauty company Luxe Brands.

“Creating this fragrance has been such a special journey for me,” said Kardashian. “I take a hands-on approach to any project I am involved in, and I wanted every detail of XO Khloé to feel intentional and purposeful. From the bottle design to the campaign – I was fully integrated into the process from start to finish. I’m especially proud of the scent, it was something we spent a lot of time on to make sure it was perfect, and I’m so happy with the final product. I cannot wait to share it with everyone!”

The fragrance is a sophisticated collaboration between two celebrated perfumers, Alberto Morillas and Clément Gavarry. Morillas, the master perfumer behind global successes like CK One, Marc Jacobs Daisy, and Gucci Bloom, joined forces with Gavarry, known for his work on Sarah Jessica Parker’s Lovely and Tom Ford’s Black Violet. Together, they have crafted a scent described as addictive and sensual, showcasing an intricate floral bouquet.

XO Khloé opens with notes of crystallised rose petals, lavender, and sage blossom. It transitions to a luscious heart of orange blossom water, praline, and juicy peach before settling into a warm base of moss, tonka bean, musk, and soft wood.

“At Luxe Brands, we develop brands with longevity in mind,” says Tony Bajaj, CEO of Luxe Brands. “From the beginning, we set an unwavering goal to develop high-quality fragrances that inspire consumers around the world with best-in-class execution and next-level innovation for the long term. We are honoured to partner with Khloé on a brand proposition that surpasses these expectations. Her strategic and forward-thinking approach is evident in all aspects of this launch.”

XO Khloé has launched exclusively at Harrods, London. It will debut in North America at Ulta Beauty on 1 December 2024, and will expand to Europe, Australia, and Mexico in spring 2025.