La Prairie Group Appoints New CEO

La Prairie Estelle Létang

La Prairie has named Estelle Létang as its new CEO, effective from the 1st April 2024.

Létang will be based at the company’s headquarters in Zurich, Switzerland, and will report directly to Patrick Rasquinet, Member of the Executive Board of Beiersdorf.

As part of her new role, Létang will drive La Prairie’s strategic direction and long-term vision. She will also oversee the day-to-day management of the company’s business operations, commercial priorities, and infrastructure, including all corporate functions, the international affiliates and the distributor markets globally.

“Within the world of beauty, La Prairie stands out as the pinnacle of luxury and excellence. I am sincerely delighted to be joining such an iconic and prestigious brand,” said Létang. “The opportunities lying ahead for La Prairie are vast. I am excited to lead the transformation and to work closely with the talented teams to build the future of La Prairie together.”

The Estée Lauder Companies veteran brings 21 years of industry experience to her new role, including senior positions at Darphin, La Mer, and Jo Malone. She was most recently General Manager of the Middle East region for Estée Lauder Companies, based in Dubai.

“With an impressive proven track record in the beauty and cosmetics industry – across fragrance, make-up and skincare – Estelle brings a wealth of knowledge and hands-on expertise to La Prairie,” expressed Rasquinet. “We are happy to have found someone so accomplished to lead our beautiful brand and to inspire our passionate people in the next stage of the La Prairie journey.”

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