Leighton Meester Joins Bubble as First Global Brand Ambassador
Bubble skincare has announced Leighton Meester as its first global brand ambassador.
Her debut with the brand sees her front Radical Joy, a vibrant campaign that celebrates skincare that doesn’t take itself too seriously.
The brand’s playful, colourful energy is perfectly matched by Meester, who first rose to fame as the iconic Blair Waldorf in Gossip Girl. Since then, her career has spanned film, television, and music, with credits including Netflix’s The Weekend Away, the sitcom Single Parents, and most recently, the TV series Good Cop/Bad Cop. With her cross-generational appeal, Meester is a natural fit for Bubble as the brand looks to grow its reach beyond Gen Z.
“Bubble proves that skincare can be powerful without being overly complicated,” said Meester. “Their mission to make effective skincare accessible to everyone really resonated with me. I hope this campaign inspires people to find a little more joy in their daily routine.”
Since launching in 2020, founder Shai Eisenman has transformed Bubble into one of beauty’s fastest-growing names, celebrated for its dermatologist-developed, performance-driven formulas at accessible prices.
“With Radical Joy, we’re showing that fun and high-performance skincare don’t have to be mutually exclusive,” said Eisenman, founder and CEO of Bubble. “We’ve always believed that joyful, efficacious skincare should be for everyone, and that’s exactly what Leighton represents. She’s aspirational yet relatable and brings this campaign to life in the most authentic way.”
To mark the partnership, Meester has curated an edit of her favourite Bubble products: the Soft Launch Hydrating Cream Cleanser, Cosmic Silk Hydrating Milky Toner, Day Dream Tone & Texture Serum, Water Slide Hydration Boosting Serum, Slam Dunk Hydrating Moisturizer, and Talk Back Lip Serum.
Bubble’s full collection is available at Boots in the UK, and at Ulta Beauty, Target, and hellobubble.com in the US.