L’Oréal and Miu Miu Announce Beauty Partnership

L’Oréal is expanding its Luxe portfolio by entering into a worldwide license agreement with Miu Miu. The long-term agreement will see the creation, development, and distribution of luxury beauty products.

“With its unique positioning, fueled by limitless creativity and experimentation, Miu Miu will perfectly complement L’Oréal Luxe’s portfolio of iconic brands and reinforce our worldwide leadership in Fragrances.” said Cyril Chapuy, President of L’Oréal Luxe.

This partnership follows L’Oréal’s collaboration with Miu Miu sister brand Prada, which launched a successful skincare and makeup line last year.

 “We are excited to announce this partnership with a distinctive and leading beauty player such as L’Oréal,” said Benedetta Petruzzo, Miu Miu CEO. “This new chapter will sustain the brand’s growth and help to further untap Miu Miu’s full potential in the category.”

The first Miu Miu products under the new L’Oréal license will be fragrances, and they are expected to launch in 2025.