Meet Byroe: The Skincare Brand Inspired by Salad

In the fast-paced and crowded world of skincare, even the most promising brands can slip under the radar. Byroe is one such brand, whose initial UK launch last year went largely unnoticed here at BeautyNewsDaily. Despite this quiet debut, Byroe has gradually gained recognition for its unique approach to skincare, leveraging the antioxidant and anti-inflammatory properties of vegan superfoods to nourish the skin.

Founded in New York in 2019 by Amy Roe, Byroe aims to redefine the clean, luxury beauty market. Armed with an Ivy League degree and natural business acumen, Amy’s passion for holistic wellbeing and results-driven products led her to create skincare using ingredients found in salads.

Amy’s interest in superfood skincare began in her childhood. From an early age, she learned the importance of natural skincare and the benefits of active ingredients found in everyday foods. Her mother often created masks and toners from vegetables, milk, and rice leftover from meals, instilling in Amy a deep appreciation for natural beauty solutions.

Byroe stands out not just for its results-focused range but also for its unwavering commitment to environmental sustainability. The brand prioritises sustainable ingredient sourcing and employs eco-friendly extraction methods to preserve ingredient integrity while minimising energy and water waste. Innovatively, Byroe uses upcycled ingredients. By adopting zero-waste extraction methods, the brand reduces food waste and breathes new life into imperfect fruits and vegetables, crafting unique formulas that benefit both the skin and the environment.

The 25-strong superfood line is vegan and free of triclosan, parabens, mineral oils, benzophenone, phthalates, and animal cruelty. Hero products include the Tomato Firming Serum, Kiwi Detox Gel Cleanser, Golden Carrot Overnight Relief Mask, and Truffle Eye Serum.

Tomato Firming Serum

This 4-in-1 multitasking serum targets multiple signs of aging. Boosted with a powerhouse blend of age-defying ingredients, including green tomato SE, upcycled IBR-TCLC, and palmitoyl pentapeptide-4, the Tomato Firming Serum improves the look of dark spots, deep wrinkles, and sagging skin, delivering a luminous, bouncy, and youthful complexion.

Golden Carrot Overnight Relief Mask

Formulated with antioxidant-rich carrot, vegan collagen, and reparative onion and ginger, this ultra-creamy overnight moisture mask hydrates, brightens, and soothes the skin as you sleep.

Kiwi Detox Gel Cleanser

This hydrating gel foam cleanser is infused with antioxidant-rich kiwi and a triple acid complex (AHA + BHA + PHA) to decongest pores, combat breakouts, and even skin texture.

Truffle Eye Serum

Formulated with hyaluronic acid, avocado peptides, lupine protein, and an advanced truffle complex, the Truffle Eye Serum melts into the eye area to leave skin visibly smoother, firmer, and plumper.

Byroe is available at byroe.com with prices ranging from £30 to £125 ($38 – $150).