Meet Virtue Labs New Damage Reverse Serum

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We hate to say it out loud, but it’s not that hard to damage hair – it happens to the best of us. Regular use of hot tools, frequent styling, chemical treatments, and exposure to both UV rays and environmental pollutants will leave hair vulnerable to damage. Common signs of damage include split ends, excessive tangling, brittle-like texture, dullness, unruly frizz, and lack of moisture.

Repairing damaged hair can be a daunting task, however, identifying a problem is the first step in solving it. The second step is finding the right treatment.

Enter Damage Reverse Serum, Virtue Lab’s new 360° hair repair solution that reverses damage and safeguards hair from future harm.

Advertised as Virtue’s most advanced breakthrough for damaged hair, the Damage Reverse Serum is a revolutionary formula that utilises a holistic approach to hair repair, with proven results and long-term correction.

Found to instantly repair split ends by 98%, this lightweight serum is formulated with the highest concentration of Virtue’s patented Alpha Keratin 60ku™, a 100% bioidentical healing protein that replenishes lost keratin proteins to make hair stronger, softer, and shinier.

The cream-to-serum formula also contains:

  • Peptide Matrix Technology – to promote a healthy hair life cycle, optimal scalp health, and better hair quality overall.
  • Biomimetic Peptide – to restore damaged strands and protects against the oxidative damage caused by exposure to UV rays, pollutants, and other triggers of free radicals.
  • Tremella Mushroom Polysaccharide – to hydrate strands and retain moisture.
  • Multi-faceted UV/Solar/Photo-Protection Complex – to shield strands from the damaging, aging, drying, colour-depleting, and sensitising effects of UV light exposure.

The Virtue Labs Damage Reverse Serum is exclusively available at It will launch nationwide at the beginning of April 2024.

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