Miley Cyrus Is the New Face of Maybelline New York

Maybelline New York has announced Miley Cyrus as its newest global brand ambassador, marking the start of a long-term partnership set to shape the brand’s next chapter.

“Maybelline shares my belief that makeup should be expressive, ever-evolving,” said Cyrus. “Partnering with Maybelline, a brand that celebrates meaningful values, self-expression and play, felt like the most natural fit in this stage of my life.”

The announcement lands as Miley continues her reign as one of pop culture’s ultimate shape-shifters. Her performance of Flowers at the 2024 Grammy Awards — the year’s best-selling single — earned her both Best Pop Solo Performance and Record of the Year. In 2025, she added a Best Country Duo Performance award for her collaboration with Beyoncé, while the Tribeca premiere of her visual album Something Beautiful in June reinforced her status as an artist unafraid to push boundaries.

Beyond music, Cyrus has fronted campaigns for Gucci Flora and Dolce & Gabbana, appeared in Black Mirror, and championed causes through the Happy Hippie Foundation and her newly launched Miley Cyrus Foundation, focused on supporting mothers.

“Miley is more than a global icon — she is a muse of modern beauty. Her creativity and artistry dance between strength and sensitivity,” said Sandrine Jolly, Global Brand President, Maybelline New York. “She brings a deeply personal lens to beauty that is expressive and emotional.”

Cyrus will front upcoming campaigns for the brand, including new colour launches and Maybelline’s viral mascara phenomenon, Sky High. “I think this campaign shows that beauty is fluid, that confidence can look a million different ways, and that you were born with it all along,” Cyrus added.

Blending nostalgia with reinvention, the partnership sets out to celebrate individuality, creativity, and the “evolving nature of beauty itself”.