MONDAY Haircare Founder Launches Osāna Naturals

The team behind MONDAY Haircare has launched Osāna Naturals, an affordable skin and hair care brand designed to nourish the body and mind, and transform daily routines into rituals.

Featuring hydrating ingredients and replenishing botanical extracts, Osāna’s gentle formulations help to support skin and hair health. They also utilise scent technology, which is designed to reduce stress, increase calm, and improve overall mood.

Osāna Naturals is founded by Jaimee Lupton, a New Zealand-based beauty entrepreneur whose first brand, MONDAY Haircare, launched in February 2020 with the goal of making premium-quality hair care more accessible. Since its launch, MONDAY has won several beauty awards and is stocked over 50,000 stores across 33 countries.

“I’m a firm believer that everyone should be able to enjoy luxurious beauty products, and an accessible price point or shopping experience shouldn’t equal sacrificing modern values or efficacy,” said Lupton. “There is a gap in the mass market when it comes to modern, beautiful and effective personal care, and we’re excited to finally give shoppers the kind of products they crave – and deserve – with Osāna Naturals.”

Osāna Naturals launches with eight products which include the Ultra Moisture Shampoo, Ultra Moisture Conditioner, Ultra Hydration Shampoo, Ultra Hydration Conditioner, Body Wash, and Body Lotion. Each product, available for less than $10, is Leaping Bunny approved and free from common additives such as sulphates, phthalates, parabens, BHA, BHT, mineral oils, and aluminium. Products are also dermatologically tested, pH-balanced, and suitable for all skin and hair types.

Osāna Naturals is now available at Target US and Walmart US, as well as Walmart Canada. Information regarding a UK launch is yet to be announced.