Mugler Returns to Makeup

After a 15-year absence, Mugler is re-entering the world of colour cosmetics with a limited-edition collection in partnership with L’Oréal Paris. While the French house has become synonymous in recent years with its cult fragrances Angel and Alien, it first ventured into makeup in 2008 before discontinuing the line two years later. Now, under the ownership of L’Oréal Group, Mugler is reclaiming its place in beauty.

The edit presents nine products, including mascaras, eyeliners, eyeshadow palettes, lipsticks, and radiance sticks, anchored by a cushion foundation, its hero offering. Housed in a sponge-soaked compact, it delivers a lightweight texture and seamless application. Each formula is enriched with skincare benefits, reflecting the growing skinification trend that blends cosmetic performance with complexion care.

With prices ranging from £12.99 to £20.99, the collection is designed to balance artistry with accessibility. The launch will debut simultaneously across the US, China, Europe, Latin America, and Africa, backed by a digital-first rollout on TikTok Shop, Zalando, and Tmall.

Directed by filmmaker Colin Solal Cardo, the campaign stars Kendall Jenner, global ambassador for L’Oréal Paris. Her looks draw from Mugler’s Re/Edit capsule, which revives late-1990s archive designs such as the tailleur lingerie and butterfly dress, linking the makeup line to the house’s iconic past while signalling its direction under newly appointed creative director Miguel Castro Freitas. Jenner’s makeup was created by Mary Phillips, who recently introduced her own brand, m.ph beauty.

The relaunch follows a rise in fashion houses expanding into beauty, including Prada Beauty in 2023, Celine Beauté in 2024, and Louis Vuitton La Beauté earlier this year. For Mugler, it represents not only a return but a reinvention, translating the brand’s futuristic codes into everyday beauty routines for a new audience.