Pacific World Corporation Acquires Nails.INC
Iconic British nail care brand Nails.INC has been acquired by Pacific World Corporation, which is owned by New York-based private equity firm Prospect Capital, in a move poised to accelerate its growth and expand its presence in the North American market.
Founded in London by Thea Green in 1999, Nails.INC has garnered acclaim for its award-winning, fashion-forward nail products, offering trend-led colours and innovative solutions to a global customer base. The brand’s portfolio, which includes both Nails.INC and Holler and Glow, has achieved notable success internationally, with rapid expansion across the US.
“We’re thrilled to partner with Pacific World and Prospect Capital, who share our vision for empowering individuals through beauty,” said Thea Green, founder of Nails.INC. “This collaboration marks a significant milestone in our journey, enabling us to bring our high-quality, cult items to a wider audience in North America. With Prospect’s support, we are excited to scale our business, build new partnerships, and continue driving innovation in the beauty space.”
Thea Green will remain at the helm of the brand as founder, ensuring that Nails.INC continues to uphold its core values of innovation, inclusivity, community, and bold marketing.
With Pacific World Corporation leading the acquisition, Nails.INC is set to leverage new resources and expertise to expand its retail and digital presence throughout North America. Prospect Capital is well-regarded for its ability to grow consumer brands, and this strategic partnership aligns with Nails.INC’s ambitions for broader market reach.
“We see incredible potential in Nails.INC and are excited to be part of the next phase of its journey,” said Bart J. deBie, Managing Director at Prospect Capital. “Its commitment to fast and agile product innovation, and passion for making beauty accessible resonates deeply with today’s consumers. We believe that, together, we can accelerate the brand’s growth in North America and beyond.”
Under this new partnership, Nails.INC plans to further expand its distribution in key markets across the US and Canada, while also broadening its product line to meet growing consumer demand.