Naydaya Expands Intimate Care Range

Skincare and wellness brand Naydaya has expanded its intimate care offering with the introduction of the Victory Glide Hydrating Intimate Lubricant and Victory Cleanse Hydrating Intimate Cleansing Oil.

The two new products have been created with the vulval microbiome in mind, helping women feel more comfortable and confident through every hormonal stage, from postpartum to perimenopause and beyond.

“83% of women experience intimate dryness and 66% claim it impacts their sexual relationships. It’s clear this is a deeply overlooked issue and frankly, an injustice to women’s wellbeing,” said Fiona Toomey, founder of Naydaya. “I’m proud to expand our intimacy skincare range with these new innovations, developed in close partnership with women’s health practitioners to offer effective, thoughtful support where it’s most needed.”

Consultant gynaecologist and brand advisor Anne Henderson added, “90% of cases of intimate discomfort can be attributed to imbalances. It’s so important for women to feel celebrated but these issues of dryness and irritation can lead to them feeling self-conscious, uncomfortable and ashamed. What needs to be understood is that they are not alone.”

Victory Glide (£30 / $36) combines hyaluronic acid and probiotics in a silky, non-greasy formula that hydrates deeply and helps maintain a healthy vaginal pH. Designed to ease dryness and enhance pleasure, it’s intended to feel more like skincare than a traditional lubricant.

Victory Cleanse (£28 / $33.50) is billed as the first oil-to-milk intimate cleanser. Made from 100% plant-based, waterless ingredients, it transforms into a light milky texture that refreshes without stripping or disrupting the skin barrier. The formula supports the vulva’s natural microbiome while helping to calm irritation and dryness.

Both products are fragrance-free, vegan-certified, and hormone- and sulphate-free, continuing Naydaya’s commitment to functional, gentle formulas for women navigating dryness, sensitivity, or menopause-related changes.

Naydaya Victory Glide and Victory Cleanse are available now in the UK at naydaya.com, with US customers able to shop the duo online at selfridges.com.