One in Five Men Are Likely to Try Dermal Fillers

New research points to a significant cultural shift in how men view dermal fillers, with around 5.2 million UK men currently considering treatment — and one in five saying they’re likely to try it in the future.

The report, led by Swiss aesthetics brand Teoxane, reflects broader changes in the way men approach grooming, self-care, and aesthetic enhancement.

Since 2021, the number of men seeking aesthetic treatments has increased by 70%, driven by both personal and professional motivations. Many cite the desire to appear healthier, more attractive, or simply “good for their age.” In competitive industries like finance, media, and tech, there’s growing pressure to project a polished, energetic appearance.

Popular treatment areas include the jawline, chin, undereye, and lips, with preferences often shaped by age. Men aged 35–44 are most likely to seek under-eye brightening (40%), while younger men aged 18–25 are the leading group for lip (44%) and cheek (31%) enhancements. Regardless of age, two concerns remain consistent: discretion and natural-looking results.

“Men have always cared about their appearance — it just wasn’t acceptable to talk about it until now,” says Dr. Tahera Bhojani-Lynch. “Men having filler simply want a natural look. They do not want to look done or curved or feminine. Filler for men is placed and maintained differently to how it is for women. The buzzwords for men’s skin are ‘smooth’ and ‘healthy’.”

“More ‘traditionally masculine’ men are starting to enquire about dermal fillers, but often in a roundabout way,” explains Teoxane practitioner Jamie Amphlett. “They’ll bring it up in consultation by saying their lips feel dehydrated or don’t match the rest of their face. A surprisingly common trigger is a light-hearted comment from a mate that makes them more conscious of their lip size or shape.”

Amphlett has witnessed the shift first-hand. “When I started out in aesthetics five years ago, 100% of my patients were women. Now, around 70% of my patients are men, and that growth has been steady and consistent.” For most male clients, discretion is key: “They often ask, ‘Will people be able to tell?’ or ‘Will I look like I’ve had something done?’ They’re rarely concerned about pain or downtime — it’s all about subtlety.”

The study also found that 27% of men seek out fillers specifically to look better on camera, a trend linked to the rise in video calls and social media. “Many men come to me after seeing themselves more on camera,” Amphlett says. “Others mention comments from friends or family, like ‘you look tired,’ which can trigger self-consciousness about areas like the eyes or mid-face.”

With 35% of men now viewing fillers positively — and only 8% believing they’re just for women — the stigma around male tweakments is fading fast. As accessibility grows and perceptions shift, more men are expected to embrace aesthetic treatments.

If you’re considering dermal fillers, be sure to consult a qualified medical practitioner. They can talk you through the benefits and risks, prioritise your safety, and help determine whether the treatment is right for you.