Paris Hilton Joins Paul Mitchell as Global Ambassador

Paul Mitchell has appointed Paris Hilton as its new Global Ambassador.

“I’ve used Paul Mitchell products throughout the years, and their products leave you feeling empowered and glamorous,” said Hilton. “This campaign is all about giving back to causes that are close to my heart, celebrating confidence, and having fun with your look! I’m so excited for fans to see all the incredible moments we’ve created together!”

For Paul Mitchell, the collaboration comes as the brand continues to build on more than four decades of heritage. Founded in 1980 by hairdresser Paul Mitchell and entrepreneur John Paul DeJoria, the brand launched with just three products and a vision to elevate professional haircare. Its stark black-and-white packaging quickly became a salon essential, while its cruelty-free stance set new standards in haircare. Beyond products, Paul Mitchell has had a lasting influence on the professional industry, creating a global network of schools that have helped shape the careers of generations of stylists.

The collaboration debuts with a multi-channel campaign comprising digital, social, and in-store activations. Celebrating beauty, confidence, and reinvention, the Paul Mitchell x Paris Hilton campaign captures the reality star and entrepreneur in settings ranging from tennis courts to gas stations, shot through what the brand describes as her “luxe-meets-playful lens.”

Hilton’s looks were styled by celebrity hairstylist Sienree Du, a Paul Mitchell School graduate who will also be spotlighted through the brand’s XO Your Pro initiative, honouring the artistry and connection of professional hairstylists.

“Paris Hilton has been setting trends and breaking boundaries for decades,” said Michaeline DeJoria, CEO of John Paul Mitchell Systems. “Her passion for beauty, authenticity, and giving back aligns perfectly with our values. We’re excited to partner with an icon who not only defines style but also champions purpose.”

Together with Hilton, the brand will also support the LA Wildfire Relief Fund, aiding victims of the recent Southern California fires.

Paul Mitchell products are stocked in professional salons across the UK and US, and also available at Look Fantastic in the UK and CVS in the US.