Peggy Gou Joins Maybelline New York as Global Ambassador

Peggy Gou Joins Maybelline

Maybelline New York has welcomed superstar DJ Peggy Gou into a partnership designed to celebrate self-expression and champion creativity.

The Berlin-based, Korean-born DJ, singer, producer, and songwriter has been a mainstay of club culture for years but rose to mainstream fame in 2023 with the release of her hit single ‘(It Goes Like) Nanana’. She is currently one of the most in-demand artists and DJs in the world—the ‘It Girl’ of today’s club scene.

Gou’s fans not only connect with her music but also admire her impeccable sense of style and her creative, chameleon-like approach to beauty.

“Maybelline New York is thrilled to welcome Peggy Gou as our newest ambassador,” said Trisha Ayyagari, global brand president of Maybelline. “Peggy is the hottest DJ in the world and her songs are everyone’s summer soundtrack. Her infectious energy and her ability to connect with such a diverse audience is a true testament to her authenticity and artistry. We look forward to the power of this partnership with Peggy, to celebrate creativity and self-expression.”

As part of her new role, Gou will be the face of upcoming product and brand campaigns, inspiring fans to “embrace their individuality and express themselves through makeup.”

“I am honored and excited to join the Maybelline New York family. Maybelline has always been a brand that celebrates individuality and creativity – values that resonate deeply with me,” expressed Gou. “Maybelline products are not only high-performing but also resilient enough to withstand the demands of my often-hectic global touring schedule. I look forward to embarking on this journey.”

The collaboration will launch with Gou fronting a campaign for Maybelline’s cult favourite SuperStay Matte Ink Liquid Lipstick—a bestseller known for its revolutionary 16-hour lasting formula.

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