Pleasing Expands Into Sexual Wellness with Pleasing Yourself

Harry Styles’ beauty brand, Pleasing, is entering the sexual wellness space with the launch of Pleasing Yourself, a new range debuting with two products: The Pleasing Double-Sided Vibrator and The Pleasing Lube.

“This new category marks the beginning of a broader focus on wellness, pleasure, joy, and care, all things that play a big role in our founder’s life,” said Harry Lambert, Creative Director of Pleasing. “Sexual wellness is such an important part of a person’s mental health and overall wellbeing, and is something we’re proud to embrace and speak about openly.”

Developed in collaboration with renowned sex educator and Spectrum Boutique founder Zoe Ligon, the launch is a bold move for Pleasing and reflects the brand’s intention to reframe sexual wellness — not as taboo or transactional, but as a space for connection, curiosity, and care.

“I’ve spent over a decade helping people explore their sexuality with curiosity, compassion, and zero shame, because for me, sex toys were the key to discovering my own pleasure. I’ll truly never tire of explaining how powerful and life-changing they can be,” said Ligon. “That’s why partnering with Pleasing felt like such a natural fit. Their commitment to inclusivity, thoughtful design, and sharing joy aligns so deeply with everything I believe in.”

Dreamed into being with Ligon’s guidance, The Pleasing Double-Sided Vibrator is as aesthetically pleasing as it is sexually satisfying. Compact and versatile, the device is designed to serve a “kaleidoscope of bodies, desires, and curiosities.” It features two pleasure points: a rounded head for external stimulation, and a gently contoured handle that also functions as an insertable vibrator. Dual motors offer deep, rumbling vibrations across multiple intensities, controlled by intuitive one-handed buttons that can be pressed and held to ramp up sensation.

“This is a great toy for both those new to sex toys and experienced users alike,” says Ligon. “It’s versatile, offers many ways to play, and its silky silicone makes it easy to clean and care for.”

Joining the vibrator is The Pleasing Lube, a premium, FDA-approved silicone lubricant developed to support a wide range of intimate experiences. Safe for vaginal, penile, and anal use, the formula provides long-lasting moisture and a silky glide, without glycerin. It’s compatible with most condoms and non-silicone toys, making it a versatile addition to any pleasure toolkit.

The launch is supported by a first-time collaboration with Planned Parenthood, aimed at expanding access to accurate, stigma-free sexual health information. Together, they’ve co-produced a video series to help audiences make informed choices, while Pleasing will also produce and distribute custom condoms and make a financial contribution to support the nonprofit’s mission.

Pleasing Yourself will be available from 25 July to customers in both the UK and US at pleasing.com.