Prada Beauty Taps Bella Hadid as Its First-Ever Global Ambassador

Prada Beauty has announced Bella Hadid as its first-ever Global Beauty Ambassador — an appointment that follows Hadid’s recent runway debut for the Italian fashion house at the Prada autumn/winter 2026 show in Milan.

“One of the most successful models of her generation, Hadid represents a modern expression of confidence and individuality,” the brand said in a statement. “In doing so, she inherently embodies Prada’s avant-garde vision of beauty that reveals the authentic self through a compelling interplay of skin and refined dimension.”

The Orebella founder will front the campaign for the brand’s latest makeup innovation, Prada Touch — a new multi-use blush designed to bridge the gap between high-fashion editorial looks and intuitive, everyday wear.

While marketed as a blush, the cream-to-powder formula is designed for use on the cheeks, lips, and eyes. It delivers a blurred, soft-matte finish that promises up to 12 hours of wear without the need for reapplication.

The blush is housed in stackable, triangle-shaped packaging that pays homage to the brand’s iconic logo. The compacts are designed to click together, allowing users to curate their own colour collections.

“Working with Prada is an honour; they’re authentic, innovative and forward-thinking,” Hadid told Marie Claire. “Being honest about the products I love is important. I have a genuine connection with the Prada product team—we’re all excited, and I would never promote something I don’t genuinely believe in.”

Prada Touch launches exclusively for US customers on the Sephora app on 22 March, before rolling out at Sephora and pradabeauty.com from 23 March. In the UK, the blush will be available exclusively at Selfridges from 1 April.